Rimrock Banff to Reopen as North America’s First Emblems Collection Retreat in 2026
Banff, Alberta — In a landmark announcement for luxury travel in North America, the iconic Rimrock Banff resort is set to become the first North American property under Accor’s prestigious Emblems Collection. Slated for a grand reopening in 2026, the resort will undergo an extensive transformation designed to blend elevated wellness, immersive nature, and timeless mountain elegance. This reimagining positions Rimrock Banff at the forefront of Canadian hospitality and global luxury tourism.
Located in the heart of Banff National Park, a UNESCO World Heritage Site, the Rimrock Banff has long been revered as a peaceful retreat for travelers seeking scenic tranquility and nature-driven experiences. With roots tracing back to the 1880s, when early visitors sought the area’s restorative hot springs, the resort has evolved into one of the Canadian Rockies’ most beloved accommodations. Since its official opening in 1993, it has welcomed generations of guests drawn to its stunning views and serene ambiance.
Embracing a New Vision of Sustainable Mountain Luxury
Beginning in October 2025, the Rimrock Banff will embark on a transformative renovation led by the acclaimed design studio Studio Collective. The redesign promises to honor the property’s deep heritage while introducing modern sophistication tailored to today’s discerning luxury traveler.
The upcoming features include a mountainside infinity pool with panoramic views over the Bow Valley, vitality and ice immersion pools, meditation spaces, and wellness studios. These additions aim to elevate the guest experience while embracing the surrounding wilderness.
In line with Alberta’s tourism development goals and Accor’s global sustainability commitments, the Rimrock renovation will prioritize eco-conscious design. Guests will enjoy a resort that seamlessly balances luxury amenities with environmentally responsible construction and operations.
A Deep Connection to Banff’s Natural Heritage
The Emblems Collection is renowned for curating hotels that embody the spirit of their surroundings, and Rimrock Banff’s inclusion underscores the brand’s global expansion. The resort will serve as a cornerstone for Emblems in North America, joining a global portfolio that includes the elegant Lucknam Park Hotel & Spa in the UK and the alpine-chic Hotel Bellevue in Italy’s Dolomites.
“Our vision for Emblems is to craft deeply meaningful and intimate luxury experiences,” said Maud Bailly, CEO of Sofitel, Sofitel Legend, MGallery, and Emblems. “Rimrock Banff represents the best of Canadian mountain hospitality—natural wonder, cultural depth, and timeless elegance—all within one destination.”
The reimagined Rimrock will focus heavily on wellness and seasonal immersion. Guests will enjoy curated experiences tied to the land, including local cuisine celebrating Indigenous and regional flavors, outdoor adventure expeditions, and guided nature meditation. With an on-site expedition center, guests will also have streamlined access to hiking, skiing, and eco-tourism throughout Banff National Park.
Oxford Properties Reinforces Its Commitment to Canadian Tourism
The redevelopment of Rimrock Banff is a joint initiative with Oxford Properties Group, the property’s owner and a prominent player in global real estate investment. Tyler MacDonald, Senior Vice President and Head of Hotels at Oxford Properties, emphasized that this redevelopment aligns with the firm’s long-term vision for the evolution of landmark tourism destinations.
“This renovation allows us to preserve Rimrock’s cherished heritage while reintroducing it as a modern expression of mountain luxury,” MacDonald stated. “We are investing not only in the future of this property but also in the continued growth of Banff as a world-class destination.”
Alberta’s government and tourism bodies have also voiced support, noting that strategic luxury tourism investments like the Rimrock project are vital for strengthening the province’s visitor economy and promoting sustainable travel in protected areas.
A Catalyst for Emblems Collection’s North American Expansion
The addition of Rimrock Banff to the Emblems Collection represents a pivotal milestone in Accor’s expansion across North America. With an ambitious target of reaching 15 signed properties by 2025, Emblems is actively building a global footprint of immersive, independently styled luxury retreats.
The Rimrock Banff reopening will serve as the blueprint for future Emblems destinations in the Americas, showcasing how localized storytelling, luxury design, and nature-inspired wellness can coexist in harmony. As the tourism industry pivots toward regenerative travel and mindfulness, properties like Rimrock are setting the tone for the next decade.
Anticipating a New Era of Banff Tourism
When Rimrock Banff reopens in 2026 under the Emblems Collection banner, it will offer more than just luxurious accommodation—it will be a transformational experience. Whether soaking in a mountainside infinity pool, meditating in a panoramic sauna, or enjoying a locally inspired tasting menu, visitors will be surrounded by the unspoiled splendor of the Canadian Rockies.
This evolution marks a powerful statement for Alberta and Canada’s tourism sector: heritage and innovation can thrive together. With Rimrock leading the way, Banff is set to reaffirm its place on the global map as one of the world’s premier destinations for luxury wellness travel.
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