In a strategic move to strengthen its agent network and boost summer bookings, Riviera Travel has officially launched the Riviera Vault, an exclusive agent reward programme running from 7 July to 10 August 2025. Designed to recognise and reward the travel agents who form the backbone of Riviera’s distribution network, the Riviera Vault offers a tiered prize system that includes a luxury river cruise for two, high-street vouchers, wellness products, and premium hampers.
This initiative forms part of the broader Riviera Explorer e-learning platform, a hub where travel agents can access training materials, product updates, and promotional tools. Agents registered on the Riviera Explorer platform who make a Riviera Travel booking within the campaign period automatically unlock the chance to win premium rewards—turning each sale into a potential prize opportunity.
Luxury Cruise Top Prize on the New ‘Resplendence’
The highlight of the Riviera Vault programme is the chance to win an all-inclusive holiday for two aboard Resplendence, Riviera Travel’s latest river cruise vessel. Offering immersive European itineraries, onboard dining, and curated shore experiences, this new ship showcases the brand’s premium river cruise offering—something agents will now have the opportunity to experience for themselves.
Additional Prizes Designed to Delight Agents
Beyond the cruise, Riviera Travel has carefully curated a variety of prizes to cater to a wide range of interests and preferences among agents:
- High-street gift vouchers for beloved UK brands including Costa Coffee, Greggs, and Marks & Spencer
- LED face masks, a popular wellness and skincare tool
- Fortnum & Mason hampers, filled with gourmet treats
- Teeth whitening treatments, part of the program’s focus on luxury and self-care
These incentives ensure that every booking has the potential to reward agents not just professionally, but personally as well.
Strengthening the Riviera-Agent Partnership
Vicky Billing, Riviera Travel’s Director of Trade & Partnerships, expressed the brand’s commitment to the agent community:
“It’s all about making agent partnerships as seamless and rewarding as possible. We’re eager to connect, impress, and most importantly, make life as easy as possible for our wonderful trade partners.”
With this initiative, Riviera Travel aims to boost booking volumes, encourage product familiarity, and drive long-term loyalty among agents.
Why Agents Should Join the Riviera Vault Programme
Here’s how the Riviera Vault stands out as a leading UK agent incentive scheme:
1. Real Rewards for Real Work
With prizes unlocked per booking, the Vault ensures agents are consistently rewarded for their efforts. This format encourages agents to stay active throughout the campaign period.
2. No-Cost Familiarisation
Winning a trip aboard Riviera’s Resplendence offers agents a rare chance to experience the product first-hand, turning them into stronger brand ambassadors.
3. Ease of Use via Riviera Explorer
The programme is built into Riviera’s existing Riviera Explorer portal, making it simple for agents to access, book, and track their rewards—all in one place.
4. Flexible Prize Redemption
From shopping vouchers to self-care packages, the variety of prizes ensures there’s something for every type of agent. Rewards can be redeemed via the Riviera Explorer portal, making the process seamless.
5. Boosting Agent Engagement and Sales
By gamifying the sales process with exciting, attainable rewards, Riviera encourages agents to stay actively involved in promoting its river cruises, tours, and holiday packages.
6. Building Long-Term Loyalty
Beyond the rewards, Riviera Vault is a relationship-building tool designed to keep agents engaged beyond a single transaction, promoting trust and ongoing collaboration.
How to Join and Unlock the Riviera Vault
Step 1: Register on Riviera Explorer
Agents must be registered on Riviera Explorer, the dedicated training and booking platform. Registration is quick and grants access to tools, updates, and the reward programme.
Step 2: Book a Riviera Travel Product
Any booking made between 7 July and 10 August 2025 qualifies. Eligible products include Riviera’s river cruises, escorted tours, and long-haul holidays.
Step 3: Unlock the Vault
After booking, agents can log into the platform to see what prize they’ve unlocked—ranging from gift vouchers to luxury getaways.
Step 4: Redeem and Track Rewards
Agents can monitor their reward progress and redeem unlocked prizes through their Explorer account. The dashboard shows how many bookings have been made, how many prizes have been unlocked, and what’s still available to win.
Support and Alternative Booking Options
Agents needing assistance can contact Riviera Travel’s agent support team via phone or email, or visit a Riviera Travel office for help with complex or group bookings. The brand maintains a responsive trade support system to make bookings and prize redemptions efficient and hassle-free.
Conclusion: A New Era of Agent Engagement
The launch of Riviera Vault represents Riviera Travel’s continued investment in its UK trade partners. By combining meaningful incentives with a user-friendly digital platform, the brand is creating a rewarding and motivating sales environment. With prizes that inspire—from luxury cruises to self-care treats—the Vault adds a compelling layer of excitement to every Riviera Travel booking this summer.
For agents across the UK, now is the perfect time to boost Riviera bookings, earn exciting rewards, and deepen engagement with one of Britain’s most trusted travel brands.
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