Travelers planning their dream river cruise in Europe now have even more reason to celebrate. Scenic Luxury Cruises & Tours and Emerald Cruises have officially launched their 2027 European river cruise collections, and for a limited time, bookings are available at 2026 rates. This unique opportunity allows travelers to secure a luxury river journey at lower fares, while enjoying the promise of all-new itineraries and immersive cultural experiences.
Both brands, known for setting high standards in river cruising, are presenting an exciting mix of fresh routes and returning favorites. Whether the goal is to sail through France’s historic landscapes or explore Europe’s famed wine regions, the 2027 itineraries offer something for every discerning traveler.
New Highlights from Scenic and Emerald Cruises
One of the most anticipated additions comes from Emerald Cruises, which has announced the launch of the Emerald Lumi, a brand-new Star-Ship that will host an immersive eight-day Seine itinerary. This voyage will navigate through the Normandy region, giving guests the chance to explore World War II landmarks, charming villages, and the historic port of Honfleur. Known for its cobbled streets, colorful harbor, and cultural significance, Honfleur is a destination rarely included in river cruise itineraries, making this sailing particularly appealing.
Scenic Luxury Cruises & Tours will continue to offer its signature journeys along the Rhine, Rhône, and Douro Rivers, combining luxury service with exceptional sightseeing. These itineraries are designed to immerse travelers in Europe’s diverse cultural tapestry, from the wine valleys of Portugal to the historic cities of Central Europe. Scenic’s all-inclusive approach ensures every detail is handled, from gourmet dining and beverages to guided excursions.
Wine Group Program: A Toast to Europe
For wine lovers, both Scenic and Emerald Cruises are introducing a Wine Group Program designed to enhance group travel centered on culinary and viticultural discovery. This two-tiered program is ideal for wine clubs, group travelers, and culinary enthusiasts looking to deepen their knowledge of Europe’s most celebrated wine regions.
Sailings through the Rhine, Rhône, and Douro valleys will feature exclusive tastings, educational sessions, and onboard wine events. Groups can enjoy curated experiences tailored to their interests, whether it’s sampling French vintages, exploring Portuguese port wine cellars, or pairing regional cuisine with local specialties. By blending wine appreciation with luxury river cruising, the program creates an unforgettable journey for small and large groups alike.
Support for Canadian Travel Advisors
Scenic and Emerald Cruises are also prioritizing Canadian travel advisors, offering a range of incentives to make group bookings easier and more rewarding. Advisors booking 10 or more paying guests can access:
- 15% commission on group bookings
- Bonus commissions up to $200 per person
- Enhanced Tour Conductor earnings for managing group trips
- Onboard credits up to €200 per guest
- Premium and Platinum beverage packages, including complimentary packages with Scenic
To make the process even simpler, advisors can hold group space with no deposit required, reducing the financial barriers to securing reservations. Dedicated Canadian group specialists will provide marketing support, including customizable flyers, sales training, and hosted webinars to help advisors better promote these voyages.
Exclusive Options: Charters and FAMs
Beyond standard itineraries, Scenic and Emerald Cruises are offering charter opportunities for groups seeking the ultimate personalized experience. Partial or full ship charters allow organizations, clubs, or large families to design a completely customized river journey.
For travel advisors, Familiarization (FAM) trips are also on offer. These educational sailings allow advisors to experience river cruising firsthand, equipping them with the knowledge and insights to better serve their clients. By traveling the rivers themselves, advisors gain a deeper understanding of the onboard experience, excursion quality, and unique selling points.
Why Book Early?
Booking now ensures access to 2026 pricing for voyages departing in 2027, providing significant savings. Early reservations also offer the widest choice of staterooms and suites, especially on highly sought-after itineraries such as the Seine voyage to Honfleur or the Douro Valley wine routes.
The 2027 launch also underscores the growing popularity of river cruising in Europe. With demand continuing to rise, securing reservations early helps travelers lock in their preferred experiences before itineraries sell out.
The Allure of Europe’s Rivers
River cruising remains one of the most immersive ways to experience Europe. Unlike ocean cruises, river itineraries place guests at the heart of historic cities and charming towns. From the vineyards of Bordeaux to the castles of the Rhine Gorge, travelers enjoy unmatched access to iconic sites and local culture.
The slower pace of river cruising also appeals to travelers seeking relaxation alongside discovery. Scenic and Emerald Cruises blend this tranquility with luxury, offering spacious accommodations, exceptional dining, and enriching excursions. The new 2027 itineraries add even greater variety to their offerings, ensuring travelers can return again and again for new experiences.
Conclusion: A River Journey Worth Booking Today
The release of Scenic and Emerald Cruises’ 2027 European river collections marks a major milestone in luxury travel. By offering 2026 rates for a limited time, both brands are giving travelers the chance to secure extraordinary value on unforgettable voyages.
With fresh itineraries like the Seine sailing to Honfleur, immersive programs such as the Wine Group initiative, and exclusive perks for travel advisors, 2027 promises to be one of the most exciting years yet for river cruising.
For travelers eager to explore Europe’s rivers in style, this is the moment to plan ahead. From the Douro to the Seine, the journeys awaiting in 2027 combine history, culture, and comfort, redefining what it means to cruise through Europe.
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