CORTINA D’AMPEZZO, Italy – In a landmark development for Italy’s upscale hospitality sector, the historic Ancora Cortina hotel in the Dolomites has officially joined the esteemed Virtuoso network, a consortium of the world’s most exclusive luxury travel agencies and advisors. The move cements Ancora Cortina’s status as one of the premier luxury retreats in Europe, granting it unparalleled exposure to over 20,000 elite travel consultants worldwide.
This new affiliation opens the doors for Ancora Cortina to engage with a highly discerning international clientele—travelers who prioritize immersive experiences, refined service, and access to hidden gems within iconic destinations. By aligning with Virtuoso, Ancora Cortina affirms its commitment to authenticity, personalized luxury, and preserving Italian Alpine heritage while elevating contemporary hospitality standards.
Where History Meets Modern Luxury in the Heart of the Dolomites
First established in 1826, Ancora Cortina is deeply woven into the fabric of Cortina d’Ampezzo, Italy’s legendary mountain resort and host city of the upcoming 2026 Winter Olympics. Nestled in the dramatic UNESCO-listed Dolomite Alps, the hotel recently underwent a thoughtful renovation, transforming it into a contemporary sanctuary that respects its storied past.
Now offering 38 uniquely designed rooms, Ancora Cortina blends traditional Alpine aesthetics—wood-beamed ceilings, hand-crafted furnishings, and local stonework—with cutting-edge luxury. Each room is curated to reflect the essence of the Dolomites, providing warm, tranquil interiors with panoramic views of the surrounding mountains and town square.
Guests enjoy world-class services including:
- A wellness sanctuary featuring a modern spa, saunas, and holistic treatments
- A signature culinary program focused on fresh, local ingredients with classic Ladin and Italian recipes
- Access to elite ski guides and curated nature excursions in the Dolomites
Whether for winter ski vacations, summer hiking retreats, or luxury cultural getaways, Ancora Cortina offers an immersive gateway into the best of northern Italy.
Virtuoso: The Gold Standard in Global Travel
By becoming a Virtuoso Preferred Hotel, Ancora Cortina gains access to a global platform of top-tier travel advisors and affluent clientele. Virtuoso’s network represents a collection of the most distinguished travel brands, connecting elite travelers with rare experiences, concierge privileges, and tailor-made journeys that transcend traditional tourism.
Membership benefits include:
- Participation in Virtuoso Travel Week, the luxury travel industry’s premier global event
- Collaborative marketing campaigns and destination showcases
- Insider access to regional experts and exclusive booking channels
According to Virtuoso, their travelers spend on average 47% more per trip than non-network travelers and seek authentic, low-impact, high-experience stays—perfectly aligned with Ancora Cortina’s values.
Italy’s Rising Role in Sustainable and Experiential Luxury
Ancora Cortina’s entry into Virtuoso also reflects a larger trend in Italian tourism policy, supported by the Ministry of Tourism and ENIT (Italian National Tourist Board), which promotes sustainable and experience-based travel in lesser-explored regions. While Cortina is world-renowned among skiers and winter enthusiasts, this new global spotlight encourages year-round visitation and investment in the local economy.
The hotel’s offerings align with regional goals to balance tourism growth with cultural preservation, especially as Cortina prepares for a major role in the 2026 Milan-Cortina Winter Olympics. Ancora Cortina is expected to serve as a luxury basecamp for spectators, media, and global dignitaries visiting the Veneto region.
A Boost to Cortina’s Global Tourism Footprint
Cortina d’Ampezzo is already a top-tier ski destination, often called the “Queen of the Dolomites.” With its rich cultural scene, boutique shopping, Michelin-starred cuisine, and natural alpine beauty, the town offers much more than winter sports.
Now, with Ancora Cortina’s Virtuoso recognition, the destination takes a decisive step into the upper echelon of global luxury tourism—on par with Saint Moritz, Courchevel, and Aspen.
Guests who book through Virtuoso advisors can expect perks such as:
- Room upgrades upon arrival
- Complimentary daily breakfast
- Early check-in and late check-out
- Exclusive access to curated local experiences
These benefits, along with Ancora Cortina’s hospitality legacy, set the stage for unforgettable journeys in one of Italy’s most enchanting mountain towns.
Looking Ahead: A Legacy of Luxury Redefined
As Ancora Cortina ushers in a new era through its Virtuoso partnership, it stands not only as a symbol of Italian elegance and Alpine excellence but as a model of modern luxury deeply rooted in tradition. For global travelers in search of quiet sophistication, cultural depth, and stunning natural surroundings, the hotel now shines brighter than ever on the world map.
With new opportunities on the horizon, from Olympic tourism to sustainable luxury travel, Ancora Cortina is poised to become a flagship for the next generation of high-end travel experiences in Italy—and beyond.
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