Azira Wins Prestigious Award for Transforming Tourism Marketing
August 14, 2025, Amsterdam — Today, location intelligence leader Azira was honoured with the Best Location-Based Marketing Platform award at the 8th annual MarTech Breakthrough Awards, recognizing its trailblazing work in tourism marketing. The platform’s sophisticated use of real-world location data, omnichannel activation, and real-time attribution has set a new benchmark for engaging travelers across mobile, desktop, and CTV channels.
Reimagining Tourism: Amsterdam’s “Renew Your View” Campaign
Azira’s award-winning achievement is inseparable from its success with amsterdam&partners on the “Renew Your View” campaign. In response to overtourism in Amsterdam’s city center, this initiative encouraged visitors to discover lesser-known neighborhoods. Using Azira’s privacy-compliant location tracking and behavioral insights, the campaign targeted travelers from Belgium, Germany, France, the UK, Spain, and Italy.
The results were remarkable:
- 18 million impressions over four months
- 150,000+ visitors driven to 10 off-center attractions
- More than 57,000 unique visits recorded
These outcomes validated how data-driven campaigns can reshape tourism flows and support destination sustainability.
Azira’s Platform: Precision Meets Omnichannel Power
Azira’s award underscores a marketing platform built on four pillars:
- Audience Insights — Build high-intent audiences using location, behavioral, and demographic data.
- Precision Targeting — Deliver personalized, context-aware messages with advanced segmentation tools.
- Omnichannel Activation — Ensure brand presence across mobile, CTV, and desktop platforms.
- Real-Time Measurement — Monitor campaign success through foot traffic and conversion tracking.
With addressability rates of 80–90%, far exceeding industry norms, Azira offers unmatched reliability and transparency.
Why It Matters for Tourists and Destinations
Tourism marketers are rethinking how they reach and influence visitors. Azira’s approach enables:
- Distribution of visitors to underexplored areas, alleviating overcrowding
- Delivery of hyper-relevant messaging at the right time and place
- Real-time campaign flexibility powered by direct attribution data
These capabilities allow cities and tourism boards to act strategically and sustainably.
Broader Recognition and Ethical Innovation
The MarTech Breakthrough honor adds to Azira’s growing accolades, following recent recognition as “Data Intelligence Platform of the Year” from Data Breakthrough.
Azira continues to expand its offerings, including enhancements for digital‑out‑of‑home (DOOH), while maintaining a strong commitment to privacy, transparency, and ethical use of consumer data.
Tourism Marketing’s New Standard
With its award-winning tools and high-profile case studies, Azira is setting a new standard for tourism marketing:
- Destinations can now craft campaigns based on actual traveler behavior, not just assumptions
- Insights from “Renew Your View” are already helping shape more nuanced, sustainable tourism strategies
- Marketers can invest with greater confidence, knowing campaigns deliver precise reach and measurable ROI
Final Insights: The Future Look of Tourism Engagement
Azira’s recognition at the MarTech Breakthrough Awards reflects how data intelligence is reshaping tourism. With tools built for precision targeting, real-time analytics, and ethical engagement, destination marketers can now transform visitor experiences—and the places they visit.
By championing campaigns like “Renew Your View,” Azira demonstrates that location-based marketing isn’t just about promotion—it’s about preserving culture, balancing travel flows, and enriching both visitor and local experiences.
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