At Busworld Expo 2025, Camira is set to introduce the SEAQUAL Collection, an innovation that blends environmental responsibility with high-performance design. The launch marks the first interior fabric collection crafted entirely from recycled marine plastic waste, reflecting a bold shift toward sustainability in the global transport industry.
Each meter of fabric in the SEAQUAL Collection is made from the equivalent of up to 35 plastic bottles. When used to upholster a full coach interior, the initiative prevents more than 2,400 bottles from re-entering fragile ocean ecosystems. The collection represents not only a breakthrough in textile technology but also a powerful message on tackling marine plastic pollution through creativity and collaboration.
Busworld Expo: A Global Stage for Innovation
The Busworld Expo, one of the largest gatherings for the bus and coach industry, will take place in Brussels from October 4–9, 2025. Camira will showcase the SEAQUAL Collection at Stand 420 in Hall 4, offering visitors an immersive experience that highlights the scale of marine pollution and the potential of sustainable solutions.
The exhibition will not only feature the fabrics themselves but also demonstrate how they mirror the fluid beauty of the sea, providing a connection between their origin and their final purpose. Visitors will also be able to attend a live Q&A session with leaders from Camira and the SEAQUAL INITIATIVE, offering insights into the design, environmental impact, and future of sustainable textiles in transport.
Inside the SEAQUAL Collection
The SEAQUAL Collection features Oceanic and Quest, two fabrics created using Camira’s Eco FR technology—a process that ensures the textiles meet stringent fire safety and durability standards required for transport interiors. These woven flat fabrics are designed for both performance and style, making them suitable for buses, coaches, and other passenger vehicles.
The innovative materials prove that environmental consciousness does not require sacrificing quality. The fabrics are robust enough to withstand the demands of transport use while offering sleek, modern aesthetics that complement contemporary vehicle interiors.
Why Marine Plastic Matters
Marine plastic pollution is one of the most urgent environmental crises of our time. Millions of tons of waste enter the oceans annually, threatening marine life and coastal ecosystems. While many recycled textiles rely on inland-sourced plastics, the SEAQUAL Collection targets plastic already polluting oceans and shorelines.
This approach not only helps remove waste from ecosystems but also supports coastal communities engaged in ocean clean-up efforts. By transforming this waste into textiles, Camira and the SEAQUAL INITIATIVE create a direct link between environmental action and sustainable industry solutions.
Voices from the Industry
During the launch announcement, Ciara Crossan, Camira’s Head of Creative – Transport, emphasized the symbolic and practical impact of the collection. She described the SEAQUAL fabrics as designs inspired by the natural motion of the ocean, demonstrating how waste can be reimagined into something functional and beautiful.
On October 8, 2025, Francois Devy, Managing Director of the SEAQUAL INITIATIVE, will join Camira for a panel discussion at Busworld. Devy is expected to highlight the importance of using marine-sourced plastics rather than inland waste, noting that this choice amplifies the ecological benefits while empowering local clean-up initiatives around the globe.
Transforming the Transport Industry
The SEAQUAL Collection has implications far beyond design—it represents a critical step in lowering the environmental footprint of the global transport sector. Passenger transport is under increasing pressure to adopt sustainable practices, not only to meet climate goals but also to reflect consumer demand for eco-conscious services.
By adopting fabrics made from marine plastic, transport operators can align with global sustainability goals, enhance their brand image, and appeal to environmentally conscious travelers. This innovation paves the way for widespread adoption of recycled materials in the industry, setting a precedent for how other sectors might approach similar challenges.
The Broader Vision of Sustainability
Camira’s SEAQUAL Collection reflects a larger movement toward integrating sustainability into every stage of production. By working with the SEAQUAL INITIATIVE, the company is demonstrating how partnerships can drive meaningful change in addressing global environmental challenges.
The initiative also underscores the role of design and industry in shaping sustainable futures. Textiles, often overlooked in conversations about emissions and waste, are now becoming a powerful medium for change. With projects like SEAQUAL, industries show how sustainability can be both functional and stylish.
Economic and Environmental Impact
The adoption of SEAQUAL fabrics could significantly influence the economy of both transport and textiles. Increased demand for sustainable materials encourages investment in recycling infrastructure, coastal clean-up programs, and green innovation. For local communities involved in collecting marine plastic, the initiative creates economic opportunities while fostering environmental stewardship.
Environmentally, the benefits are clear: less plastic in oceans, fewer emissions from new material production, and a circular economy model that prioritizes reuse over disposal. This aligns with global sustainability goals set by organizations like the United Nations, positioning Camira as an industry leader in responsible manufacturing.
Looking Ahead: A Blueprint for Change
As the world grapples with plastic pollution and its far-reaching consequences, the SEAQUAL Collection offers a blueprint for how industries can turn waste into value. Transport operators adopting these fabrics not only enhance their environmental credentials but also participate in a global effort to restore ocean health.
By combining style, durability, and sustainability, Camira has demonstrated that innovation can address some of the planet’s most pressing challenges. The SEAQUAL Collection is more than a product launch—it is a vision for how industries can embrace responsibility while delivering high-quality solutions.
Conclusion: A New Wave of Sustainable Tourism and Travel Design
The launch of Camira’s SEAQUAL Collection at Busworld Expo 2025 signals a milestone for the transport and tourism sectors. By transforming marine plastic into functional, durable, and stylish fabrics, Camira is proving that sustainability can be seamlessly integrated into passenger travel design.
For the transport industry, this innovation represents a chance to reduce environmental impact while offering passengers interiors that reflect modern values. For the world, it stands as a reminder that creative solutions and collaborative initiatives can turn pollution into progress.
