As the global events and tourism sectors adapt to mounting volatility, the IMEX Group has launched a game-changing resource designed to equip professionals with the tools and mindset to lead effectively in extreme times. Titled “How to Lead with Impact in Extreme Times,” the 16-page guide is part of IMEX’s Talking Point series for 2024–2025, aligning with the broader theme, “Impact 2.0: Activating the Future.”
This leadership blueprint doesn’t just speak to C-suite executives; it reaches every tier of the industry, offering actionable insights for destination managers, hoteliers, DMCs, tech providers, and tourism boards navigating disruption. Developed in response to a growing call for authentic, values-driven leadership, the free report redefines how event professionals make decisions, manage teams, and maintain purpose amid global crises.
From Chaos to Clarity: A Tactical Guide for Resilient Leadership
The publication presents frameworks from eight seasoned leaders across UFI, ICCA Africa, and the LGBT Meeting Professionals Association. These insights aim to move professionals from a mindset of control to one of clarity and adaptability. Central themes include:
- Transparent Decision-Making: Moving away from micromanagement to empowering teams through shared purpose.
- Leadership as Service: Shifting focus from authority to empathy and contribution.
- Sustainable Influence: Building legacy through ethical leadership and social impact.
- Generational Transformation: Fostering a culture where younger professionals can mirror effective leadership traits.
Designed for today’s mobile-first workforce, the guide is readable in under an hour, with content optimized for fast-paced professionals in airports, hotels, and expo centers.
Empathy, Purpose, and Community: The New Pillars of Tourism Leadership
Tourism stakeholders globally are rethinking what leadership should look like as they face climate risks, cost pressures, labor shortages, and changing traveler expectations. IMEX’s blueprint responds directly to these challenges, highlighting the value of mental resilience, clear communication, and values-aligned strategy.
The report also includes case studies showcasing how leadership shaped success during turbulence. These real-world stories demonstrate how clarity and empathy can drive innovation, improve team morale, and enhance guest experiences. In an age where authenticity matters more than ever, the blueprint champions emotional intelligence as a core skill.
A Strategic Launch for an Industry at a Crossroads
As the global demand for in-person meetings surges, industry leaders are under increased scrutiny to balance business needs with sustainability and wellbeing. According to Carina Bauer, CEO of the IMEX Group, this blueprint is a response to what professionals truly need right now: “A space to reflect, reconnect with their values, and lead others through meaningful change.”
Her upcoming live webinar on July 9 with Jon Barnes, co-founder of Pala, will delve deeper into the report’s insights and offer a behind-the-scenes look at how Bauer restructured her schedule to reclaim up to 15 hours per week—boosting team autonomy and clarity in the process.
Global Ripples Across Tourism and Events
IMEX’s leadership report transcends the traditional confines of the events world. It has wide-reaching implications for tourism boards, travel consortia, MICE agencies, and hospitality groups striving to make their work more impactful.
As destinations compete for business travel and conference markets, leadership that fosters inclusion, transparency, and adaptive thinking becomes a key competitive differentiator. The ripple effect touches everything from airline partnerships to hotel revenue models.
Why This Blueprint Matters for the Future of Meetings and Tourism
More than a report, “How to Lead with Impact in Extreme Times” is a declaration that the old ways of operating are no longer enough. The global events industry—integral to tourism recovery—must now build cultures of sustainability, equity, and empathy.
By launching this bold resource, IMEX isn’t just informing leaders; it’s shaping a future where tourism and event management evolve from reactive to regenerative. It invites the global events community to reflect, reset, and rise stronger than ever.
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