July 24, 2025 | Global — A new global survey conducted by leading travel technology provider Sabre Corporation has revealed that content fragmentation in travel booking systems is significantly inflating operational costs and degrading the customer experience for travel agencies around the world.
The study, which surveyed hundreds of travel professionals worldwide, revealed that over 91% of travel agencies operate using four or more separate booking systems, with more than 50% relying on seven or more systems. This growing complexity is not only harming productivity and agent satisfaction but is also eroding the seamless customer service modern travelers demand.
The Cost of Fragmentation in the Travel Industry
Fragmented systems force agencies to juggle multiple APIs, platforms, and content sources—resulting in slower service delivery, increased error rates, and higher support costs. In fact, 75% of surveyed agencies reported a significant increase in content connections over the last three years, highlighting a trend toward increased digital complexity rather than simplification.
According to Sabre, this fragmentation makes it harder for agents to respond to customer inquiries quickly and accurately, ultimately hindering the overall travel booking experience.
“Disconnected systems create delays, miscommunication, and rising costs. Agencies are desperate for a simplified, unified solution,” said Garry Wiseman, Chief Product Officer at Sabre.
The Solution: SabreMosaic™ Travel Marketplace
In direct response to these challenges, Sabre has launched the SabreMosaic™ Travel Marketplace—a next-generation, AI-powered platform designed to consolidate travel content and streamline workflows for travel agencies.
SabreMosaic™ brings together an impressive portfolio:
- 38 New Distribution Capability (NDC) airlines
- Over 150 low-cost carriers
- 2 million+ lodging options
- 70+ car and rail providers
With all this content delivered via a single, cloud-based integration, the platform drastically reduces operational friction while giving agents access to a broader, more competitive content ecosystem.
Leveraging AI for Smarter Travel Booking
One of SabreMosaic™’s most innovative features is its use of artificial intelligence to enhance both agent productivity and customer personalization. The AI engine powers:
- Intelligent content discovery
- Real-time recommendations
- Conversion optimization
- Customer preference recognition
By harnessing AI, agencies can deliver faster, smarter service while significantly reducing manual work. This shift is critical as customers increasingly expect real-time personalization and instant availability when booking travel.
“SabreMosaic™ enables agencies to spend less time toggling between systems and more time focusing on the traveler,” Wiseman added.
Scalable and Cloud-Native: Built for Modern Travel
Another key strength of SabreMosaic™ lies in its cloud-native architecture, which offers flexibility, high availability, and scalability. With auto-scaling capabilities, agencies can easily adapt to fluctuating demand and integrate emerging technologies without disrupting operations.
This architecture is designed to support high-volume transaction environments, making it suitable for both large travel conglomerates and independent agencies seeking enterprise-level tools.
A Turning Point for Travel Agencies Worldwide
As the travel sector rebounds post-pandemic and customer expectations soar, agencies must modernize their technology stack to remain competitive. The days of cobbling together fragmented tools are ending. Platforms like SabreMosaic™ offer a strategic opportunity to consolidate, automate, and elevate service delivery.
According to insights from industry sources such as the International Air Transport Association (IATA) and the World Travel & Tourism Council (WTTC), the future of travel relies heavily on interoperable systems, AI-driven operations, and real-time data insights—all pillars addressed by Sabre’s new solution.
Conclusion: SabreMosaic™ Ushers in a New Era for Travel Booking
Sabre’s 2025 survey paints a stark picture: content fragmentation is one of the most pressing threats facing travel agencies today. But with the introduction of SabreMosaic™, a future-focused, AI-enabled platform, agencies now have the tools to tackle this challenge head-on.
By unifying content, reducing operational silos, and enhancing service through intelligent automation, Sabre is not just simplifying travel—it is redefining the way the travel industry operates.
Agencies ready to thrive in a digital-first travel ecosystem are already turning to SabreMosaic™ as the cornerstone of their transformation strategy.
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