Sarawak, Malaysia’s cultural gem on the island of Borneo, is set to take the spotlight at CelebrASIA 2025, a vibrant cultural festival celebrating Southeast Asia in London. The event will run from 5 to 7 September 2025 at the historic Battersea Power Station, offering visitors an immersive experience of Sarawak’s eco-tourism, traditional crafts, and cultural heritage.
This year marks Sarawak’s debut at CelebrASIA, and the Sarawak Tourism Board (STB) is preparing a rich lineup of interactive workshops, live performances, and cultural demonstrations to introduce the region’s treasures to the international stage. The participation highlights Sarawak’s commitment to sharing its unique blend of biodiversity, indigenous craftsmanship, and authentic cultural narratives with a global audience.
Sarawak Takes the Spotlight
As part of Malaysia’s national pavilion, Sarawak will lead the way in showcasing its diverse offerings. Known for its lush rainforests, winding rivers, and rich biodiversity, Sarawak has long been a destination for eco-conscious travelers. CelebrASIA 2025 will highlight these natural wonders, inviting visitors to explore the region’s expansive national parks, wildlife sanctuaries, and sustainable tourism initiatives.
Beyond its natural beauty, Sarawak’s deep-rooted traditions will also shine. From intricate beadwork to handwoven rattan crafts, the pavilion will be a hub of authentic artistry, with local artisans demonstrating the skills passed down through generations. These showcases will not only highlight the artistry of the region but also emphasize the cultural stories woven into every craft.
Hands-On Cultural Workshops
One of the major highlights of the festival will be two immersive workshops, allowing attendees to engage with Sarawak’s unique craftsmanship.
Iban Necklace Beadwork Workshop
Participants will discover the artistry of the Iban community by learning to create the Marek Empang, a traditional beaded necklace worn during cultural ceremonies and dances. Each piece carries rich symbolism, reflecting the wearer’s heritage and identity. These one-hour workshops are priced at £35 per person, with limited spaces of 20 participants per session. Scheduled sessions will take place on 6 September at 10:00 AM and 7 September at 2:15 PM.
Rattan Coaster Weaving Workshop
The second workshop will celebrate Sarawak’s weaving heritage. Guided by skilled artisans, participants will use natural fibers such as rattan and bemban to create traditional coasters. This session, also priced at £35 and limited to 20 participants, will be held on 6 September at 11:30 AM and 7 September at 11:45 AM.
Both workshops will be conducted in the Turbine Halls, offering visitors a truly hands-on experience that blends creativity with cultural storytelling.
Cultural Performances That Inspire
Complementing the workshops, visitors will enjoy live performances by a six-member troupe from the Sarawak Arts Council. Dressed in traditional costumes adorned with intricate patterns and vibrant colors, the performers will present traditional dances accompanied by authentic Sarawakian music. These performances will transport audiences to the heart of Borneo, showcasing the cultural depth and artistic richness of the region.
Performances will take place throughout the three-day festival, providing multiple opportunities for festival-goers to experience Sarawak’s cultural vibrancy.
A Family-Friendly Cultural Celebration
CelebrASIA 2025 is designed as an inclusive event for people of all ages. Families will especially enjoy the Grand Tour Trail, a cultural passport activity where children can collect stamps at different cultural stations and earn an explorer badge. This interactive feature encourages curiosity and learning, making the festival an ideal destination for family-friendly fun and education.
Promoting Eco-Tourism and Cultural Exchange
Sarawak’s presence at CelebrASIA reflects its commitment to sustainable tourism and cultural diplomacy. Known for its pristine natural environments and dedication to conservation, the region has become a model for eco-tourism in Southeast Asia. Through its participation, Sarawak aims to inspire international visitors to explore its rainforests, rivers, and indigenous communities in a responsible and immersive way.
By engaging with travelers at this high-profile event, the Sarawak Tourism Board also aims to strengthen its connection with the UK market, which remains one of its key tourism demographics. Visitors will gain valuable insights into Sarawak’s offerings, from guided eco-tours to community-based cultural experiences that support local artisans and rural communities.
Sarawak and Malaysia: A United Tourism Vision
Sarawak’s collaboration with Tourism Malaysia underscores the nation’s strategic focus on promoting diverse and sustainable travel experiences. As Malaysia continues to build its reputation as a global tourism leader, Sarawak serves as a shining example of how natural beauty, cultural authenticity, and innovative tourism experiences can come together to create unforgettable journeys.
This partnership also supports Malaysia’s broader initiatives to boost eco-conscious travel, ensuring that visitors can explore its landscapes and traditions while contributing to the preservation of cultural and natural heritage.
CelebrASIA 2025: A Must-Visit London Event
CelebrASIA 2025 promises to be a vibrant celebration of Southeast Asian culture, offering something for everyone. From culinary delights prepared by renowned chefs to artisan markets featuring handmade goods from across the region, the festival will create a dynamic and immersive environment for cultural discovery.
With Sarawak at the center of the experience, attendees can look forward to connecting with the heart of Borneo — through taste, sound, art, and hands-on creativity. The event will not only showcase Sarawak’s unique identity but also build cultural bridges, encouraging travelers to embark on journeys that go beyond the ordinary.
This September, London will transform into a hub of Southeast Asian culture, and Sarawak’s participation ensures that visitors will leave inspired to explore the wonders of Malaysia’s most enchanting region.
For more travel news like this, keep reading Global Travel Wire
