Travel Meet Asia (TMA) 2025, one of the region’s most prominent B2B travel trade events, concluded its two-day program with remarkable success, setting a new benchmark for professional engagement and international collaboration. Hosted at Swissôtel Jakarta PIK Avenue from June 25–26, the event welcomed more than 1,000 travel industry professionals and facilitated over 5,215 pre-scheduled business meetings, reinforcing Jakarta’s position as a central hub for Asia’s outbound tourism growth.
Organized by Messe Berlin Asia Pacific, the 2025 edition of Travel Meet Asia demonstrated the rapid evolution of the region’s tourism landscape, with key stakeholders from across Southeast Asia, East Asia, South Asia, and Oceania gathering to discuss trends, forge partnerships, and accelerate innovation in the sector.
Indonesian Government Champions Sustainable Tourism Vision
The event was officially inaugurated by Ni Made Ayu Marthini, Deputy Minister for Marketing at Indonesia’s Ministry of Tourism and Creative Economy. Her presence not only reflected the national government’s strong backing for regional tourism initiatives but also highlighted Indonesia’s rising influence as a tourism leader in Asia-Pacific.
In her opening address, Marthini emphasized the importance of regional integration, sustainable tourism models, and Indonesia’s commitment to fostering cross-border collaboration through knowledge-sharing platforms like Travel Meet Asia.
Dynamic Conference Program with 640+ Minutes of Expert Insights
A central highlight of TMA 2025 was its robust conference program, offering 22 sessions over 640 minutes, and attracting 40 esteemed speakers from leading tourism, hospitality, and tech organizations.
The sessions tackled crucial topics including:
- Personalized travel and digital transformation
- Sustainability in tourism marketing
- Cross-border travel trends
- AI and big data in travel planning
- Post-pandemic business travel rebound
- The rise of wellness and experiential travel
Notable keynote speakers included:
- Rio Kondo, VP Development, Accor (Indonesia & Malaysia)
- Budijanto Ardiansjah, Managing Director, MYDUTA TOUR & Secretary General, ASITA
- Yasa Sediya, MD, Destination Asia Indonesia
- Riyanti Teresa, Industry Manager – Travel, Google Indonesia
- Raj Kumar, MD, IPC Group
- Jonathan Seevaratnam, CEO, JIGGEE
These leaders contributed in-depth perspectives on industry shifts and how digital innovation, data analytics, and regional collaboration are redefining the future of outbound travel from Asia.
B2B Matchmaking Drives Tangible Business Growth
The scale of pre-arranged business meetings—5,215 in total—underscored TMA’s role as a powerhouse for B2B connections. Top-tier buyers engaged with suppliers, destination management companies, hotel chains, travel tech providers, and tourism boards, ensuring strategic value for both emerging and established brands.
Participants praised the event’s efficient matchmaking system, which helped deliver productive, qualified leads while enabling long-term partnerships across the tourism value chain. For many, Travel Meet Asia has become an essential event for tapping into Asia’s multi-trillion-dollar outbound travel market.
Focus on Outbound Travel from Asia: A Rising Global Force
The 2025 edition maintained a sharp focus on Asia’s outbound travel potential, recognizing the increasing demand from travelers in China, India, Indonesia, Vietnam, and the Philippines. Trends indicate a growing appetite for luxury travel, cultural immersion, and digital convenience, with many Asian tourists opting for curated, personalized experiences across Europe, the Middle East, and North America.
TMA 2025 sessions explored how destinations can adapt their offerings to meet these shifting expectations while building more inclusive, technology-driven, and sustainable travel solutions.
Indonesia’s Role as a Regional Tourism Leader
By successfully hosting TMA 2025, Indonesia has further strengthened its reputation as a regional tourism facilitator. From infrastructure development to digital travel innovations and policy frameworks, Indonesia is carving out a leadership position in Southeast Asia’s tourism recovery and growth.
Jakarta, with its vibrant hospitality ecosystem and global connectivity, proved to be a fitting host for such a landmark event. The government’s involvement sent a clear signal: Indonesia is ready to lead the future of Asian travel dialogues.
Looking Ahead: Travel Meet Asia 2026 Confirmed
With the success of the 2025 edition, Travel Meet Asia 2026 has been officially scheduled for June 23–24, 2026, also in Indonesia. Organizers anticipate even larger participation and aim to further enhance conference content, exhibition space, and international representation.
Plans are already underway to introduce AI-powered matchmaking tools, sustainability awards, and youth travel innovation panels to engage the next generation of tourism professionals.
Conclusion: Travel Meet Asia Redefines Regional Tourism Collaboration
As Travel Meet Asia 2025 draws to a close, it leaves behind a strong legacy of collaboration, forward-thinking dialogue, and industry transformation. From expert panels to high-impact B2B meetings, the event demonstrated how the Asia-Pacific region is rapidly emerging as a global leader in outbound travel.
With Jakarta at the center of this momentum, and Indonesia continuing to champion tourism development, TMA has not only reaffirmed its relevance but also reimagined what’s possible for the future of travel in Asia.
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