TUI Group, one of the world’s leading travel and tourism companies, is deepening its investment across the African continent with a strategic rollout of new resorts under its TUI Blue, TUI Suneo, and The Mora brands. With fresh destinations now spanning Egypt’s Red Sea coast, Tunisia’s Mediterranean shores, The Gambia’s Atlantic beaches, and the emerging markets of Côte d’Ivoire, the group is redefining the hospitality landscape with a bold blend of affordability and luxury.
Africa’s tourism sector is gaining momentum globally, and TUI’s latest expansion taps into rising demand for both cost-efficient and high-end holidays. These resorts also promote economic inclusion through job creation, training, and sustainable development—central pillars of TUI’s international hotel strategy.
Egypt’s Red Sea Gem: TUI Blue Samaya Opens in Marsa Alam
TUI Blue Samaya is now open in Marsa Alam, Egypt—an emerging favorite among European travelers seeking quieter, reef-rich Red Sea getaways. This 143-room resort offers all-inclusive experiences complete with an aqua park, curated dining, and family-friendly entertainment.
The resort’s strategic location near world-class dive sites and marine life sanctuaries offers guests access to Egypt’s natural wonders while benefiting from a sustainable design ethos. Marsa Alam’s growing appeal, bolstered by modern airport infrastructure, makes this a cornerstone of TUI’s North African strategy.
Tunisia Embraces Budget-Friendly Travel: TUI Suneo Palm Beach Skanes
In Tunisia, TUI Suneo has launched the 294-room Palm Beach Skanes resort, located in Monastir, along a scenic stretch of Mediterranean coastline. Designed to appeal to families and groups seeking budget-friendly holidays, the resort features lush gardens, poolside fun, and a robust recreational program.
Cultural access is a standout feature here, with the resort’s proximity to UNESCO-listed sites and bustling markets. TUI Suneo Palm Beach Skanes showcases how Tunisia continues to offer great value for travelers, especially from Europe, and remains a resilient tourism hotspot.
TUI Blue Debuts in The Gambia with Scenic Kotu Beach Resort
For the first time, TUI Blue will establish a presence in West Africa with a new resort scheduled to open along Kotu Beach in The Gambia by the end of 2025. Featuring 140 guest rooms, wellness programs, fitness sessions, and immersive local experiences, the hotel emphasizes the TUI Blue ethos: stylish simplicity paired with rich cultural connection.
Kotu Beach, known for its golden sands and birdwatching opportunities, lies just minutes from Banjul and is increasingly favored by both international and African tourists. The addition of TUI Blue is expected to elevate The Gambia’s tourism profile and encourage further regional investment in eco-conscious hospitality.
Côte d’Ivoire Emerges as TUI’s Next Strategic Frontier
TUI has announced plans to expand into Côte d’Ivoire, a West African country with untapped tourism potential. While brand and site specifics are pending, the decision signals a proactive move to capture a share of the growing Francophone travel market.
With natural assets like Grand-Bassam’s heritage coastlines and the biodiverse Taï National Park, Côte d’Ivoire’s tourism infrastructure is receiving increasing government attention. TUI’s entry is anticipated to complement national strategies focused on economic diversification and international tourism promotion.
The Mora Zanzibar: Celebrating One Year of High-End Hospitality
TUI’s premium brand, The Mora, recently celebrated its one-year anniversary in Zanzibar. The Mora Zanzibar has quickly earned a reputation as a benchmark in barefoot luxury. With only a limited number of rooms, the resort focuses on intimacy, personalized experiences, and local cultural engagement.
Guests enjoy Swahili-inspired cuisine, private boat excursions, and holistic spa therapies—all wrapped in minimalist, eco-conscious design. The Mora Zanzibar’s success marks TUI’s foray into Africa’s high-end market and sets the stage for future luxury resort launches across the continent.
Africa’s Bright Tourism Horizon: TUI’s Long-Term Vision
With 97 hotels and over 30,000 rooms now operational across eight African countries, TUI’s long-term commitment to the continent is evident. Each resort contributes directly to local employment, skills development, and community integration. In doing so, TUI reinforces the African Union’s Agenda 2063, which seeks to foster intra-African connectivity and economic resilience through tourism.
From budget travelers in Tunisia to luxury seekers in Zanzibar, the brand’s strategic segmentation ensures that every traveler can find a memorable and meaningful African experience through TUI.
Future Outlook: Innovation, Sustainability, and Growth
TUI’s future African portfolio is likely to include green-building certifications, partnerships with local farmers and artisans, and experiential travel programs centered on heritage conservation and wellness.
As international aviation links to Africa expand—especially from Europe and the Middle East—destinations like Côte d’Ivoire, The Gambia, and Egypt are poised for greater visibility. The growing role of digital platforms and social media in travel planning further empowers TUI to promote these resorts as curated, culturally rich experiences.
Conclusion
From the coral reefs of Marsa Alam to the tranquil shores of Kotu Beach and the elegance of The Mora Zanzibar, TUI is reimagining African tourism with a forward-thinking, inclusive approach. As demand rises for authentic, sustainable, and affordable travel, TUI’s resort expansion signals a promising and impactful future for the continent.
With each new opening, TUI is not only building accommodations but also shaping stories, supporting communities, and redefining how the world experiences Africa—one destination at a time.
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