In a transformative moment for Latin America’s luxury tourism and live entertainment sectors, Grupo Vidanta and Cirque du Soleil Entertainment Group have officially announced the launch of LUDŌ, the first-ever resident immersive water show on the continent. Premiering on December 12, 2025, the high-profile production will take center stage at BON Luxury Theme Park inside VidantaWorld Nuevo Vallarta, redefining the region’s position on the global tourism and performing arts map.
With more than 300 annual performances already scheduled, LUDŌ is set to become a cultural phenomenon and a flagship attraction that further strengthens Mexico’s global appeal as a destination for world-class, multisensory entertainment experiences.
LUDŌ: A Multisensory Experience Inspired by Water and Creativity
The name “LUDŌ,” derived from the Latin word meaning “I play,” is symbolic of the show’s central theme: rediscovering imagination through the transformative power of water. The story follows Ludovico, a theatre director who dives into a mystical cenote—a sacred underground water body—on a personal journey to revive his lost creativity and emotional connection with the world.
The narrative explores deep human themes like memory, artistic freedom, emotional renewal, and self-discovery through poetic visuals, acrobatic performances, symbolic choreography, and immersive multimedia technology.
“LUDŌ is not just a show—it’s a sensory adventure where water, art, and storytelling merge to create a transformative experience,” said Michel Laprise, Writer and Show Director of LUDŌ.
A Stunning Venue Designed for Immersion
Housed in a spectacular 27-meter-high circular theater inspired by the lotus flower, LUDŌ’s venue is an architectural masterpiece located within the BON Luxury Theme Park, a new world-class entertainment district inside VidantaWorld. The venue features towering 360° aquarium walls, immersive LED screens, state-of-the-art acoustic systems, and a rotating aquatic stage that envelops the audience in a completely submersive atmosphere.
This setting echoes Cirque du Soleil’s legendary Las Vegas show “O,” but with a unique Latin American spirit that blends local natural elements and symbolic storytelling into every performance.
Culinary Art Meets Theatrical Wonder
Elevating the immersive experience even further is a culinary journey crafted by Chef Alexis Bostelmann, Executive Chef of Grupo Vidanta. The gastronomic experience forms an integral part of the show, with each course designed to align with the narrative arc, enhancing the emotional and sensory connection between the audience and the performance.
“The dishes are not just served; they are part of the story. Each plate adds another layer to the artistic expression of the show,” said Chef Bostelmann.
Strategic Investment to Boost Luxury Tourism in Mexico
LUDŌ marks Cirque du Soleil’s first major immersive water production since its iconic “O” in Las Vegas and signifies a bold leap into the Latin American market. Grupo Vidanta has made a substantial investment to bring this vision to life, reflecting its commitment to innovation, excellence, and expanding Mexico’s luxury tourism offering.
“VidantaWorld is the most ambitious entertainment destination ever created in Latin America—a place where nature, luxury, and imagination converge,” said Iván Chávez, Executive Vice President of Grupo Vidanta. “LUDŌ is just the beginning of what promises to be a groundbreaking journey into immersive entertainment.”
According to Daniel Lamarre, President and CEO of Cirque du Soleil Entertainment Group, the production is a bold step forward for the company: “With LUDŌ, we are reimagining the Cirque du Soleil experience. This is not only about awe-inspiring performance—it’s about emotional connection, sensory engagement, and artistic innovation.”
VidantaWorld and BON Luxury Theme Park: Shaping the Future of Travel Entertainment
The debut of LUDŌ is the first milestone in VidantaWorld’s broader vision for BON Luxury Theme Park, the first theme park of its kind in Latin America. In the coming years, the park will expand to include multiple immersive zones, high-tech attractions, and interactive experiences designed for all generations.
With its proximity to the Pacific Ocean and set amidst the lush jungles of Nayarit, Nuevo Vallarta is fast emerging as Mexico’s leading hub for next-generation tourism and entertainment. VidantaWorld’s focus on sustainability, high-end hospitality, and experiential travel makes it a magnet for international visitors seeking more than a vacation—an artistic and emotional escape.
The local government and national tourism agencies have praised the development, citing it as a key driver for regional economic growth and international tourism visibility. The Ministry of Tourism of Mexico anticipates a significant increase in visitor arrivals to the Riviera Nayarit region following the show’s opening.
Conclusion: LUDŌ Ushers in a New Era of Luxury Entertainment in Latin America
With LUDŌ, Cirque du Soleil and Grupo Vidanta are not just introducing a new show—they are creating a destination-defining experience that blends art, innovation, storytelling, and hospitality in an entirely new way. As the first immersive resident water show in Latin America, it represents a milestone for Mexico’s luxury tourism industry and a compelling reason for international travelers to discover the magic of Nuevo Vallarta.
As global travel shifts toward experiential and purpose-driven journeys, LUDŌ is poised to become one of the world’s most talked-about entertainment spectacles—anchoring a new era where wonder, imagination, and cultural excellence converge in the heart of Mexico.
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