Vietnam is setting a new global standard in tourism innovation with the unveiling of its national digital tourism platform, Visit Vietnam. Officially launched on August 15, 2025, at the Tourism Data in Digital Economy Development Conference in Quang Ninh, this groundbreaking ecosystem harnesses AI and blockchain technologies to transform the travel experience for both visitors and the industry at large.
One App to Plan, Book, and Explore
A standout feature of Visit Vietnam is its AI Travel Assistant, designed to plan custom itineraries, manage bookings, and curate personalized recommendations—seamlessly integrating transport, accommodations, dining, and loyalty programs into one intuitive interface.
Backing up these AI-driven capabilities is NDAchain.vn, a blockchain‑based authentication system that ensures data integrity and transparency. Tourists can confidently explore with assurance that information is verified and secure.
What Sets Visit Vietnam Apart
- Integrated Services & Real-Time Data
No more toggling between multiple apps or sites. From flights and hotels to local attractions, everything can be accessed and booked within Visit Vietnam. - Tailor-Made Travel, Delivered Smartly
The AI assistant evolves with user preferences, delivering personalized tips, suggested routes, and trusted reviews—crafted to elevate every visitor’s journey. - Trust Through Transparency
With blockchain-driven data protection, travelers are shielded from misinformation and fraud—fostering trust in every transaction and review.
A Digital Pivot with Far-Reaching Impact
For travelers, Visit Vietnam simplifies complex planning into one streamlined interface—reducing friction, saving time, and enriching the travel experience. Industry players gain access to traveler insights, helping them deliver better products, promotions, and services. Government agencies, meanwhile, can leverage the aggregated tourism data to make informed policy decisions aimed at boosting sustainability and enhancing tourism growth.
The Roadmap: What’s Coming Next
Vietnam’s tourism digital transformation is unfolding in stages:
- October 2025: Launch of National Tourism Dashboard 1.0 for policymakers and a public data portal for users.
- Q2 2026: Rollout of public version featuring AI planning tools and blockchain‑based authentic reviews.
- APEC 2027: Global debut as a tourism “super‑app” with personalized itineraries, one‑tap booking, and Data‑as‑a‑Service offerings.
- Post‑2027: Full super‑app evolution with immersive multimedia features and expanded international outreach.
Tourism Meets Tech: Vietnam Leading the Charge
Vietnam’s tourism sector has embraced Industry 4.0 technologies to stay competitive. By mixing AI, blockchain, and smart data systems, Visit Vietnam illustrates how technology can elevate visitor experiences and operational efficiency.
Private players are also joining the digital shift. For example, BestPrice Travel, a leading Vietnamese tour company, has developed AI‑powered chatbots and digital travel ecosystems to personalize and streamline tour bookings.
Ensuring Innovation Doesn’t Outpace Security
As Vietnam races toward digital innovation, the importance of cybersecurity is crystal clear. The government is balancing rapid AI adoption with robust data governance, open-source models tailored to local needs, and investments in digital literacy. This ensures technologies like Visit Vietnam are both advanced and safe.
A Stronger Digital Ecosystem with Global Investment
Vietnam’s AI ambitions extend far beyond tourism. In June 2025, Qualcomm launched a new AI research and development center in Vietnam, focused on AI solutions across smartphones, extended reality, vehicle systems, and IoT. This move highlights Vietnam’s growing importance in the global AI and semiconductor landscape.
What Travelers Should Know
- Seamless Planning: Visitors from around the world can plan and book full trips within one app—tailored to their interests and updated in real time.
- Secure & Transparent: Blockchain authentication ensures trustworthy data and bookings.
- Enhanced Local Experiences: AI recommendations can unlock hidden gems, cultural excursions, and community-focused activities.
- E‑Visa Ready: As of mid-2023, Vietnam issues e‑Visas to visitors globally, valid up to 90 days and available at multiple airports and land crossings.
Vietnam’s Visit Vietnam platform is more than an app—it’s a transformative tool reshaping how tourism thrives in the digital age.
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