Hanoi, August 2025 — In a strategic move to deepen ties across Southeast Asia, Vietnam recently welcomed a high-level business delegation from Hong Kong, organized by the Hong Kong Trade Development Council (HKTDC). The mission, held from August 5 to 7, shone a spotlight on tourism development, trade expansion, and professional services collaboration between the two regions.
Fortifying Bilateral Economic and Tourism Relations
Vietnam stands as Hong Kong’s sixth-largest global trading partner and the second-largest within ASEAN—highlighting the vibrancy of the bilateral economic relationship.
The delegation, comprising 19 experts in accounting, legal affairs, corporate advisory, and consulting, underlined the critical role of professional services in shaping the future of Vietnam’s tourism infrastructure, financing, and governance.
MoU Heralds Deeper Institutional and Tourism Cooperation
A notable milestone was the signing of a Memorandum of Understanding between Normsun Advisory Services Limited and Vietnam’s Institute of Trade and Economics. The agreement paves the way for structured collaboration in areas like tourism sector planning, investment structuring, and regulatory advisory.
Business Seminar Draws Wide Local Interest
A lunch seminar co-hosted by the HKTDC and the Vietnam Chamber of Commerce and Industry drew over 120 Vietnamese business leaders, underscoring strong interest in leveraging Hong Kong’s expertise in global business operations, risk management, and financial compliance.
Aligned Strategy with Broader ASEAN Ambitions
The mission is part of HKTDC’s broader “Hong Kong Professionals Plus” campaign, designed to extend Hong Kong’s professional service advantages throughout ASEAN markets. Sector needs like tourism infrastructure, destination marketing, and destination governance were central to the conversation.
Tourism Booming: Vietnam Opens to Global Travelers
Vietnam’s tourism industry continues to rebound robustly in the post-pandemic era. In the first seven months of 2024, the country received nearly 10 million international visitors, moving rapidly back toward its 2019 peak of 18 million arrivals.
With this upward trajectory, partnerships with professional services firms from Hong Kong become essential for navigating financing, regulatory frameworks, and infrastructure development that can accommodate future tourism growth.
Hong Kong as a Strategic Professional Services Hub
Hong Kong’s reputation as a global financial and professional services nucleus—supported by its network of 51 international offices—increases its appeal as a regional collaborator.
In previous ASEAN missions, Hong Kong successfully signed 30 MoUs across sectors including trade, investment, finance, fintech, education, and tourism with Vietnamese entities.
This latest delegation builds upon that legacy—presenting a comprehensive approach that integrates cultural tourism, policy alignment, and investment flows to unlock Asia-Pacific opportunities.
Looking Ahead: Platform for Long-Term Growth
HKTDC has confirmed it will continue organizing business missions and workshops to promote Hong Kong’s expertise in tourism, hospitality, and infrastructure advisory, ultimately aiming to accelerate investment flows and capacity building in Vietnam.
Coupling Vietnam’s rapidly expanding tourism market and Hong Kong’s advisory strengths promises to deliver sustainable projects—from smart hospitality clusters and eco-tourism zones to training programs and infrastructure modernization.
Conclusion
The recent high-level Hong Kong business mission to Vietnam signals a new era of strategic collaboration rooted in tourism, trade, and professional services. With agreements in place and mutual commitments laid out, both economies are now better positioned to co-create projects that are innovative, resilient, and reflective of global best practices.
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