Accor’s MGallery Hotel Collection has announced a landmark addition to its portfolio with the signing of the Madarao Kogen Hotel – MGallery Collection in Nagano Prefecture, Japan. Developed in partnership with Patience Capital Group, this new property will open in late 2027 and mark another milestone in Accor’s expansion across the Asia-Pacific region.
The Madarao Kogen Hotel will embody MGallery’s philosophy of story-driven hospitality, combining design, culture, and sustainability. Surrounded by the breathtaking landscapes of the Japan Alps, the hotel will bring a new level of sophistication to mountain tourism in Japan while respecting local heritage and ecology.
Madarao: The Hidden Jewel of Nagano
Madarao Mountain, located between Nozawa Onsen and Myoko, is one of Japan’s best-kept secrets. Known for its world-class powder snow—affectionately called “Madapow”—the region offers 15 official tree-skiing courses, more than any other resort in Japan.
Winter attracts skiers and snowboarders from around the globe, while spring and summer transform the area into a haven for hikers, cyclists, and wellness enthusiasts. Visitors can explore alpine meadows, soak in nearby onsen, and enjoy the tranquil beauty of the highlands.
Madarao’s proximity to Nagano’s cultural landmarks—such as Zenko-ji Temple and Togakushi Shrine—adds depth to its appeal. The new MGallery property will position Madarao as a four-season destination, merging adventure with refined hospitality and cultural immersion.
Redefining Mountain Luxury: MGallery’s Design Vision
The transformation of the existing Madarao Kogen Hotel will reflect MGallery’s signature design language—a blend of modern aesthetics, local craftsmanship, and storytelling. When it reopens, the hotel will feature 80 guest rooms, including luxurious suites offering panoramic views of snow-covered peaks and dense alpine forests.
Architects will use natural materials such as wood, stone, and bamboo to create warm, tactile interiors that evoke the harmony of Japan’s landscape. Art installations and handcrafted details will narrate stories inspired by Nagano’s history, traditions, and mountain lifestyle.
The resort will feature:
- Four dining venues, highlighting local produce and global flavors.
- A tea and lobby lounge, perfect for après-ski relaxation.
- An offsite Ski Diner conveniently located near ski runs.
- An onsen-style spa, complete with natural hot springs and wellness baths.
- Event and meeting spaces designed for corporate and social gatherings.
MGallery’s “Memorable Moments” concept will ensure every guest experiences a deep connection to the location through design, cuisine, and culture.
Sustainability at the Heart of Development
Environmental stewardship lies at the core of this project. The Madarao Kogen Hotel – MGallery Collection will be built using eco-friendly materials and low-impact techniques to preserve the natural terrain.
Energy-efficient systems, waste reduction programs, and plastic-free operations will define the hotel’s daily management. A farm-to-table dining approach will promote local agriculture, while partnerships with Nagano artisans will sustain traditional craftsmanship.
Water conservation technologies and renewable energy sources will minimize the resort’s footprint. This aligns with Japan’s national sustainability goals and Accor’s global “Planet 21” initiative, which promotes green building practices and responsible tourism.
By merging luxury with sustainability, MGallery aims to set a new benchmark for eco-conscious travel in Japan’s alpine regions.
A Strategic Collaboration with Patience Capital Group
Accor’s partnership with Patience Capital Group strengthens its strategic foothold in Japan’s hospitality market. Patience Capital Group’s vision for Madarao Mountain Resort focuses on transforming the area into a globally recognized four-season destination comparable to Whistler or Zermatt.
The collaboration will leverage Accor’s expertise in boutique luxury while integrating Patience Capital’s regional development experience. Together, the two companies will create a destination that balances investment growth with cultural and environmental preservation.
This project also supports Japan’s goal to attract more international tourists to regional destinations, encouraging travelers to explore beyond traditional routes like Tokyo and Kyoto.
MGallery’s Expanding Presence in Japan and Asia Pacific
The Madarao Kogen Hotel joins a growing list of MGallery properties in Japan, including Hôtel Sosei Sapporo – MGallery Collection and Lime Resort Myoko – MGallery Collection. These hotels highlight MGallery’s commitment to crafting distinct, story-rich experiences across Japan’s most scenic landscapes.
Across the Asia-Pacific region, MGallery operates over 38 hotels with more than 5,200 rooms. Recent openings in Vietnam, Australia, and China have positioned the brand as a leading name in boutique luxury hospitality.
Every MGallery hotel celebrates the culture of its location through art, architecture, and design—creating spaces that are not just accommodations but living stories of their destinations.
A Four-Season Haven for Global Travelers
When the Madarao Kogen Hotel – MGallery Collection opens in late 2027, it will redefine how travelers experience Japan’s mountain landscapes.
Winter will invite skiers and snowboarders to explore pristine slopes, while summer will attract nature lovers, hikers, and wellness travelers. Families, couples, and solo adventurers will find tailored experiences, from outdoor excursions to serene spa retreats.
The resort will also host cultural programs celebrating local music, art, and cuisine—immersing guests in the heritage of Nagano. Whether for an adrenaline-filled ski trip or a peaceful alpine escape, MGallery will offer the perfect blend of luxury, authenticity, and sustainability.
A New Era for Boutique Hospitality in Japan
The Madarao Kogen Hotel – MGallery Collection marks a turning point for Japan’s mountain tourism industry. It exemplifies how global hospitality brands can integrate with local communities to promote sustainable development and cultural appreciation.
By combining French-inspired boutique luxury with Japanese precision and nature-driven design, MGallery is crafting a destination that mirrors the spirit of the Japan Alps—majestic, serene, and timeless.
This new hotel will not only elevate Madarao’s international profile but also reinforce Japan’s commitment to eco-friendly tourism and world-class hospitality.
As the world looks toward sustainable travel, Accor’s MGallery continues to lead with a simple yet powerful philosophy: luxury can coexist with nature, culture, and conscience.
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