Ascott Brings Oakwood Luxury Serviced Residences to Tirupati, India’s Spiritual and Business Rising Star
In a significant boost to Andhra Pradesh’s hospitality landscape, The Ascott Limited, a leading international lodging owner-operator, has announced the debut of its Oakwood brand in Tirupati—India’s renowned spiritual capital. The new 120-key luxury serviced residence will offer a contemporary, long-stay hospitality experience tailored to meet the evolving needs of pilgrims, corporate travelers, and international tourists visiting one of the country’s most iconic religious and cultural destinations.
Oakwood Tirupati marks Ascott’s latest milestone in its India expansion strategy, reinforcing its vision to tap into high-growth Tier II cities with a rising demand for premium accommodations that blend comfort, convenience, and service excellence.
A Prime Location in the Heart of Tirupati
Located strategically near the revered Sri Venkateswara Temple and within close reach of the city’s growing commercial and educational hubs, Oakwood Tirupati will provide guests with seamless access to both spiritual landmarks and business infrastructure. The property is positioned to serve a wide demographic, from pilgrims on short religious trips to professionals attending conferences or working on extended assignments in the region.
Tirupati attracts over 30 million visitors annually, according to the Andhra Pradesh Tourism Development Corporation (APTDC), making it one of India’s most visited pilgrimage destinations. The influx of both domestic and international travelers has triggered a growing demand for upscale, serviced accommodations—one that Oakwood is now poised to meet.
Redefining Comfort with Modern, Serviced Living
Designed for both short and extended stays, Oakwood Tirupati will feature a range of premium serviced apartments, including spacious one- and two-bedroom units equipped with kitchenettes, living areas, and modern amenities. The development will offer residents a “home-away-from-home” experience complemented by world-class facilities such as a state-of-the-art fitness center, an outdoor swimming pool, an all-day dining restaurant, and a fully equipped business center.
For leisure travelers, the property offers luxurious comfort after long temple visits, while corporate guests will benefit from high-speed connectivity and dedicated workspace options. The Oakwood brand’s hallmark of personalized service and high attention to detail will be at the core of the guest experience, making it an attractive choice for families, solo travelers, and professionals alike.
Supporting Sustainable and Inclusive Growth
In line with Ascott’s global sustainability framework, Oakwood Tirupati will incorporate eco-friendly practices in both design and operation. Energy-efficient systems, water conservation mechanisms, and the use of sustainable building materials are central to the project’s development. The property will also partner with local suppliers and contractors, supporting community livelihoods and stimulating regional economic growth.
The initiative aligns with Andhra Pradesh’s broader tourism and urban development goals, including sustainable city planning and inclusive growth. Ascott’s focus on using locally sourced materials and working with artisans for interior finishes will enhance the cultural integration of the property into its surroundings.
Boosting Tirupati’s Tourism and Economy
The addition of Oakwood’s luxury serviced apartments is expected to raise the bar for hospitality in Tirupati, which is increasingly attracting a diverse mix of spiritual, cultural, and corporate travelers. The project will also contribute significantly to local job creation, employing hospitality staff, service teams, maintenance crews, and more.
Moreover, the presence of a trusted international brand like Oakwood is likely to extend visitor stays, with tourists now offered a premium lodging option that encourages exploration of nearby attractions, including Chandragiri Fort, Kapila Theertham, and regional ecotourism trails.
The property is expected to cater to India’s expanding middle class, which is increasingly seeking high-quality travel experiences. According to data from Invest India, India’s tourism market is projected to reach $512 billion by 2028, and branded serviced residences are among the fastest-growing segments.
Ascott’s Growth Blueprint in India
Ascott has been steadily expanding its India portfolio with properties in key urban centers including Mumbai, Bengaluru, Chennai, and New Delhi. The Tirupati project represents the brand’s entry into emerging high-potential destinations and showcases its commitment to offering differentiated living experiences for both leisure and corporate markets.
Vinay Goyal, Country General Manager of Ascott India, said in a statement: “Tirupati’s unique blend of spiritual and commercial appeal makes it a strategic addition to our India portfolio. With Oakwood Tirupati, we aim to bridge the gap in upscale extended-stay hospitality and cater to the evolving expectations of modern travelers.”
The Oakwood brand, globally recognized for its thoughtful design, warm hospitality, and emphasis on flexibility and comfort, is well suited to meet the dynamic demands of a post-pandemic travel landscape where guests seek safety, independence, and high-quality experiences.
Looking Forward
As the hospitality sector continues its rebound, Ascott’s foray into Tirupati with Oakwood-branded serviced residences is a timely move that highlights the city’s growing stature on India’s tourism map. With a focus on sustainable development, elevated living standards, and community collaboration, Oakwood Tirupati is poised to become a landmark address in the city.
This launch also marks a new chapter in Ascott’s mission to redefine luxury accommodation across India’s spiritual and business destinations—delivering high-quality stays that respect local heritage while embracing global hospitality excellence.
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