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Belmond Strengthens Global Leadership With New HR Chief to Elevate Luxury Hospitality Culture

Belmond appoints Laura Magnon-Pujo as Senior VP HR to enhance leadership, talent culture, and guest experience across its global luxury hospitality portfolio.

Leadership

Belmond advances its global growth strategy with the appointment of Laura Magnon-Pujo as Senior Vice President of Human Resources. The role sits in London and guides global people strategy across the company’s luxury hospitality portfolio. Belmond continues to expand its footprint through its Slow Luxury philosophy, which celebrates meaningful experiences and cultural immersion. Laura’s role centers on strengthening the organization’s talent culture, leadership development and long-term workforce engagement.

Luxury tourism evolves as travelers demand authenticity, personalization and emotional connection from brands. Belmond recognizes that human capital drives those outcomes. By advancing its HR function, the company invests in the quality of service that defines premium hospitality and keeps guests returning to its properties.

Leadership Appointment Supports Cultural Transformation

Laura assumes responsibility for shaping Belmond’s global culture across hotels, trains, boats, safari lodges and regional offices. Her mission includes fostering inclusivity, creativity and high performance within the workforce. This aligns directly with the expectations of modern travelers who appreciate thoughtful service and consistency across international properties.

Belmond continues to evolve its organizational structure to support growth in luxury tourism markets. New investments in talent strategy support smoother global operations and stronger brand alignment. Laura will cultivate a people-first culture that nurtures professional development, cross-cultural collaboration and talent retention.

A Proven Leader in the Luxury Sector

Laura brings more than seventeen years of experience in HR leadership roles. She most recently served at Moët Hennessy as HR Director for the EMEA region. Her work guided organizational transformations across eighty countries and built a culture grounded in trust and inclusion. She led regional teams through periods of rapid market growth and operational complexity.

Before Moët Hennessy, she held leadership positions at De Beers Diamond Jewellers and LVMH Beauty UK. At both companies, she helped establish talent programs that boosted innovation and engagement. She also emphasized belonging and creativity as core drivers of brand performance in the luxury space.

Laura holds Master’s degrees in Human Resources Management and Occupational Psychology from leading Parisian universities, including the Panthéon Sorbonne. Her academic training enhances her ability to design people strategies that blend business efficiency with psychological insight.

Global Perspective Enhances Belmond’s Workforce Strategy

Laura brings both French and British citizenship and has lived in the UK for seventeen years. Her international background strengthens her ability to work with diverse teams across continents. Luxury hospitality requires sensitivity to culture, service expectations and guest behavior patterns. Belmond values these competencies as it expands service offerings for global travelers.

Luxury tourism brands increase investment in international mobility programs, multilingual training and cross-cultural communication frameworks. Laura’s background positions her to advance these initiatives and to align talent practices across diverse territories.

Belmond Invests in People to Strengthen Guest Experience

Belmond’s commitment to excellence begins with its employees. Luxury brands succeed when teams deliver thoughtful service, cultural understanding and emotional connection for guests. Belmond’s decision to elevate its HR function underscores the link between employee engagement and tourism competitiveness.

Laura focuses on leadership development, training, performance management and workplace inclusion. She also supports initiatives that encourage creativity and innovation across service delivery. Guests benefit when employees feel supported, confident and aligned with brand values. This strengthens the Slow Luxury philosophy Belmond promotes globally.

Slow Luxury as a Strategic Differentiator

Belmond champions the idea of Slow Luxury, where guests savor moments rather than collect status symbols. This philosophy suits modern travelers who seek culture, authenticity and depth in their journeys. Belmond’s hotels and trains highlight craftsmanship, local experiences and cultural storytelling.

The HR strategy must reinforce this philosophy through employee attitudes and guest-facing behaviors. Training programs will equip teams to personalize service and honor the distinctive traditions of each destination. This aligns with growing travel trends where luxury blends comfort with cultural education and emotional resonance.

Luxury Hospitality Evolves Through People Strategy

Luxury tourism markets continue to shift due to demographic changes, sustainability expectations and cultural curiosity. Travelers from emerging luxury markets demand hospitality experiences that feel personal and connected. This forces brands to rethink how they build service teams and empower employees to act as cultural ambassadors.

Belmond prepares for these changes by integrating new HR capabilities and focusing on psychological safety, belonging and trust. Such investments create resilience in the workforce and help retain top talent in competitive tourism markets.

A New Chapter for Belmond’s Global Workforce

Belmond strengthens its organizational foundation as it continues to grow its presence across iconic tourism destinations. With Laura in place, the company gains renewed focus on people strategy, leadership development and cultural coherence. This shift positions Belmond to elevate its guest experience and uphold its Slow Luxury promise as expectations rise across the luxury hospitality sector.

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