Dubai is positioning itself at the forefront of luxury destination weddings and MICE tourism by hosting an exclusive delegation of elite UK wedding planners at the Experiential Planner Expo (EPEX) 2025. Set to take place on September 4–5, 2025, at the Grand Hyatt Dubai, this event draws over 500 professionals and nearly 100 exhibitors from around the world.
Leadership Forum: Decoding the UK Luxury Wedding Market
A highlight at EPEX is the Leadership Forum, themed “Cracking the UK Code: Opportunities in Luxury Weddings”. This session aims to uncover the desires of British planners and clients, focusing on trends like bespoke services, design-forward experiences, and culturally nuanced celebrations.
This forum offers Middle Eastern suppliers an unparalleled opportunity to understand and cater to the exacting expectations of the UK market—one of the most lucrative and style-conscious wedding sectors. It promises to be a standout session, bridging cultural and business opportunities between the UK and Dubai.
Meet the UK’s Top Wedding Planner Delegation
EPEX 2025 features an impressive UK delegation including:
- Raj Somaiya (Silver Fox Events) – master of large-scale luxury
- Suhani Trikam (Pristine Events) – known for globally recognized creations
- Rugie Wurie (Mrs Wedding Planner) – expert in luxurious cultural weddings
- Radhika Nathwani Juttla & Shindy Nathwani – outstanding Asian wedding designers
- Priti Raichura (Priti Raichura Events) – creator of bespoke destination celebrations
These professionals embody creativity and elegance in planning, offering regional suppliers fresh insights into luxury trends.
Media Partnerships Amplify UK Presence
The UK delegation’s impact is extended through media collaborations with Guides for Brides and Beyond Weddings. These platforms will expand the Expo’s reach, spotlighting UK planners across global networks and facilitating strategic partnerships with suppliers and venues.
EPEX: A Decade of Big-Network Business Events
Celebrating its 10th edition in 2025, EPEX has become a premier B2B hub for MICE, weddings, and experiential travel industries.
This year, over 500 delegates, including 300 hosted buyers from key markets (India, Gulf, Russia/CIS, and new entrants like the UK and Belgium), will convene under one roof to explore trends and partnerships.
A standout segment is the Gourmet & Experiential Venues Pavilion, showcasing culinary storytelling by elite F&B brands—reaffirming food’s central role in experiential events.
Powered by Grand Hyatt Dubai & Dubai Business Events
For the third year running, Grand Hyatt Dubai will host the Expo, reflecting its excellence in facilities and service. Dubai Business Events (DBE), the official convention bureau under the Department of Economy & Tourism, continues its role as Host Destination—now for the fifth year—highlighting Dubai’s status as a leading global events hub.
This strategic partnership enables seamless exhibitor access—from convention bureaus and hospitality players to DMCs and production agencies—creating a robust ecosystem for business growth and engagement.
Sustainability, Innovation & Purpose-Driven Networking
EPEX 2025 deepens its commitment to sustainability with eco-friendly booth design, paperless processes, badge recycling, and curated food sources.
The event also emphasizes curated B2B meetings and hosted buyers, ensuring every interaction is impactful and opportunity-rich.
Why This Matters for Dubai & Global Destination Weddings
By spotlighting luxury UK wedding planners and showcasing Dubai’s state-of-the-art venues, hospitality, and culinary excellence, EPEX 2025 reinforces the emirate’s role as a premier destination for upscale events.
For exhibitors and suppliers, this is a rare platform to access key segments of the UK outbound market and forge lucrative partnerships. For the global MICE and weddings ecosystem, it’s a fusion of innovation, networking, and sustainable design—all in one locale.
Conclusion: A Milestone in Global Wedding Collaboration
EPEX 2025 in Dubai signifies a pivotal moment in luxury destination wedding planning, underlined by strategic alliances, curated networking, and a global vision. From expanding UK collaborations to doubling down on sustainability and innovation, the Expo promises to reshape industry norms and inspire the future of experiential hospitality.
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