G6 Hospitality Launches 24/7 Guest Support to Redefine Economy Travel Service Standards Across North America
In a bold step to enhance customer satisfaction and digital service efficiency, G6 Hospitality, the parent company of Motel 6 and Studio 6, will officially introduce a 24/7 guest support service starting August 1, 2025. The move comes amid rising traveler expectations and a growing demand for seamless, round-the-clock assistance, particularly in the budget hotel segment.
The expanded support framework is more than just an extension of hours—it’s a strategic transformation aimed at aligning the G6 service model with the realities of modern travel, where guests expect rapid, real-time solutions across multiple communication channels.
A Service-Centric Business Evolution
Previously operating with an 18-hour service window, G6’s decision to shift to 24-hour availability is a reflection of its guest-first philosophy and long-term investment in operational excellence. This change ensures travelers can receive assistance across time zones and platforms, including phone, email, and social media—regardless of when or where they check in.
According to G6’s internal performance metrics, properties enrolled in its Revenue Management Services program experienced an 11% year-over-year revenue increase in Q1 2025. This data highlights the financial impact of improved service delivery, especially when tied to direct bookings and higher guest retention.
“Customer service is no longer a luxury—it’s an essential part of how we do business,” said Sonal Sinha, CEO of G6 Hospitality. “With this 24/7 model, we’re not just available—we’re responsive, proactive, and fully present in the guest journey.”
Technology at the Core: The My6 Ecosystem
At the heart of this guest experience evolution lies G6’s My6 mobile app, which continues to serve as a powerful digital concierge. Designed for simplicity and speed, the app now integrates 24/7 customer support features, empowering users to report issues, track resolution status, and communicate in real time.
Over the past year, My6 has recorded a 14% increase in direct bookings, proving that tech-enabled engagement is driving loyalty among cost-conscious travelers. G6’s CRM platform further enhances back-end operations by leveraging AI-driven sentiment analysis, multilingual support, and real-time triage capabilities to deliver rapid and meaningful responses.
This suite of tools not only improves service speed but also enables staff to handle complex guest needs with greater empathy and precision—key traits in a competitive hospitality environment.
Affordable, But Never Basic
While 24/7 concierge-style support is often associated with luxury hotels, G6 is breaking new ground by rolling out this feature exclusively across its economy brands—Motel 6 and Studio 6. This positions the brand as a disruptor in the budget hospitality segment, proving that exceptional service doesn’t have to come at a premium price.
Whether it’s a late-night check-in query or a last-minute room adjustment, guests can now rely on the same level of attentiveness typically reserved for upscale properties. It’s a meaningful shift in expectations for budget-minded travelers, many of whom now demand the same digital and personal conveniences as their upscale counterparts.
Global Vision, Local Impact
G6’s strategic transformation is also informed by the broader digital hospitality playbook of OYO, whose CEO Ritesh Agarwal serves as Chairman of G6 Hospitality. OYO’s success in global markets through mobile-first operations, dynamic pricing, and AI integration is helping G6 tailor its U.S. offerings to meet international standards.
This leadership synergy between Sinha and Agarwal ensures that G6 benefits from a globally informed, locally executed service philosophy. From pricing algorithms to data-driven customer engagement, G6 is adopting scalable solutions that enhance both guest satisfaction and operational efficiency.
Hospitality Trends Catching Up to the New Norm
The move toward 24/7 service comes at a time when remote work, digital nomadism, and last-minute travel are reshaping guest expectations. According to the American Hotel & Lodging Association (AHLA), over 78% of travelers now expect mobile-enabled support during hotel stays, especially among millennial and Gen Z travelers who prioritize flexibility and real-time communication.
G6’s transition to always-on support places it at the forefront of a growing industry trend—one that redefines economy travel as not just affordable, but also intuitively responsive and emotionally intelligent.
A Strategic Milestone for Modern Hospitality
For travelers across the U.S. and Canada, G6’s 24/7 support isn’t just an amenity—it’s a reassurance. Whether on a road trip, dealing with a travel delay, or needing assistance in the middle of the night, guests now have uninterrupted access to help when it matters most.
In embracing a digitally driven, always-available service model, G6 is signaling a new chapter in North American budget hospitality—one where convenience, care, and connection are no longer tied to price points.
As other brands race to keep up, G6 Hospitality has already made its move: service without pause, innovation without compromise, and a guest experience designed for the demands of a changing world.
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