Hilton Hotels & Resorts has marked a significant milestone in its European expansion with the opening of The Marcus Portrush, the first Tapestry Collection by Hilton hotel in Northern Ireland. Nestled along the dramatic shores of Portrush, this stylish, story-driven property brings new life to a historic Victorian building while offering guests a sophisticated blend of local heritage, imaginative design, and modern comfort.
With 80 uniquely styled rooms, immersive décor inspired by a fictional adventurer, and world-class dining, The Marcus Portrush redefines the hospitality experience in one of Ireland’s most captivating coastal towns.
A Coastal Town Reimagined with Boutique Flair
Portrush, set on Northern Ireland’s stunning North Atlantic coast, is beloved for its golden beaches, rich cultural history, and warm community spirit. With close proximity to world-famous attractions like the Giant’s Causeway and the Royal Portrush Golf Club, the town is a popular stop for both domestic and international travelers seeking nature, golf, gastronomy, and authentic Irish charm.
The Marcus Portrush introduces a boutique-style hospitality experience to the town, capturing the spirit of the coast while honouring its historical past. The hotel occupies a restored Victorian-era building that once served as both a hotel and artisan bakery, dating back to 1895. A meticulous £11 million renovation preserved the property’s decorative mosaics, original signage, and distinctive tiled façade, while modern interiors reflect the surrounding landscape through earthy tones, textured finishes, and coastal artwork.
Imaginative Design Inspired by Marcus the Adventurer
True to the creative spirit of Hilton’s Tapestry Collection, The Marcus Portrush draws guests into a narrative-rich environment inspired by the fictional explorer “Marcus.” Each room tells a piece of Marcus’s story, with comic-style illustrations, quirky artefacts, and travel memorabilia thoughtfully integrated into the décor.
From vibrant wall murals to curated display cabinets, the storytelling theme flows through the entire property. Young visitors receive a complimentary illustrated book, The Adventures of Marcus, creating an engaging and family-friendly touchpoint that brings the character to life.
This design-led approach positions The Marcus Portrush as more than a place to stay—it’s an experience in discovery, adventure, and nostalgia.
Culinary Excellence at Nemesis and the Heritage Bar
The hotel’s signature restaurant, Nemesis, delivers a bold Asian fusion menu named after a mythical sea creature from Marcus’s tales—a nod to the sea-faring theme. Highlights include Irish sirloin steak with bone marrow butter and Asian steak sauce, and Korean bibimbap, a flavorful dish combining seasoned beef, vegetables, rice, and kimchi, topped with a fried egg.
Meanwhile, the Heritage Cocktail Bar offers a cozy retreat reminiscent of an old-world harbour pub, featuring a handcrafted drinks menu using artisanal Irish spirits. The standout Orra Margarita, a local twist on the classic, fuses Irish Poitín with mango, offering a smooth and tropical finish with unmistakable regional flair.
Together, these dining venues enrich the guest experience and elevate Portrush’s culinary landscape.
Prime Location for Exploration and Major Events
Located on Main Street Portrush, The Marcus provides direct access to local landmarks and experiences. From scenic cliffside walks and surfing to guided whiskey tastings at Bushmills Distillery, guests are never far from adventure.
The hotel is also ideally positioned for the upcoming 153rd Open Championship, which will return to Royal Portrush Golf Club from July 13–20, 2025. As one of golf’s four major championships, the event is expected to attract thousands of international spectators. The Marcus Portrush stands to become a coveted base for fans and players alike during the week-long tournament.
A Tourism Catalyst for Northern Ireland’s Economy
Beyond its aesthetic and location, The Marcus Portrush brings tangible economic benefits to the region. The property is projected to contribute over £1.1 million annually in visitor spending and has already created over 40 new jobs in hospitality, food and beverage, and guest services.
This local impact aligns with Northern Ireland’s broader Tourism Strategy 2030, which targets sustainable tourism growth, heritage preservation, and community development. The investment by Hilton adds significant momentum to Main Street regeneration efforts, helping reposition Portrush as a year-round premium travel destination.
Hilton’s Vision for Distinctive Travel
According to Stephen Cassidy, Hilton’s Senior Vice President for UK & Ireland, The Marcus Portrush represents the brand’s commitment to creating memorable, locally inspired hotels. “Northern Ireland has seen tremendous growth in tourism, and we’re excited to offer a property that reflects the unique character and coastal allure of Portrush,” said Cassidy. “The Marcus adds a new dimension to our growing Tapestry Collection in Europe.”
This marks a strategic addition to Hilton’s Tapestry Collection by Hilton, which is known for properties that reflect the essence of their destination while maintaining the comfort, service, and reliability of a global brand.
Conclusion: A New Chapter in Irish Coastal Hospitality
With its unique blend of imaginative storytelling, restored heritage, and luxury design, The Marcus Portrush sets a new benchmark for boutique travel in Northern Ireland. As the town gears up for major tourism events and continues to attract global visitors, Hilton’s new flagship in Portrush is positioned to lead the way in redefining the modern Irish coastal escape.
Whether visiting for golf, nature, or culinary exploration, guests at The Marcus will enjoy an experience that is immersive, inspiring, and distinctly Northern Irish.
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