A storied landmark in the heart of Bromley is reborn. The Grade II–listed Royal Bell—originally established in 1666 and later redesigned in 1898 by famed Arts & Crafts architect Ernest Newton—has reopened this autumn following a £10 million restoration led by local saviors, The BELLE Collective. The initiative melds deep community roots with forward-driving hospitality, transforming the building into a boutique hotel, vibrant members’ club, cultural hub, and culinary destination.
A Heritage Reimagined
Once a social landmark where Queen Victoria, Jane Austen, and David Bowie passed through, The Royal Bell has been meticulously reimagined to honour its past while embracing contemporary flair. The restoration includes restored original details—like the Carrara marble staircase and intricate period cornices—alongside dynamic new spaces adapted for modern life.
The Venue’s All-New Offerings
Spread across five evocative floors, the venue now houses:
- 14 luxuriously styled boutique bedrooms, offering an intimate and characterful stay.
- A Main Bar & Grill, modeled after London’s dynamic Ned.
- Aldo’s Pizza & Zilli Caffé, an artisan pizza joint and café by celebrity chef Aldo Zilli, serving fresh fare from 8 am daily.
- The Garden, a chic urban courtyard inspired by the style of Chiltern Firehouse.
- Royal Hall, a restored grand ballroom for events, entertainment, and heightened celebrations.
Exclusively for members, bespoke spaces include:
- A private Members’ Bar & Terrace for intimate, secluded moments
- A Library for screenings, dinners, and cultured gatherings
- Co‑working lounges, a vibrant sports bar (“The Clubhouse”), a multipurpose boardroom, a fitness studio, and full concierge services.
Culinary Powerhouses at the Helm
Aldo Zilli, the energetic and award-winning Italian chef, has joined as chef for Aldo’s Pizza and Zilli Caffé, infusing bold Italian flavors, fresh craftsmanship, and authentic flair into the culinary offerings.
Michael McDaid, recently appointed Executive Head Chef, brings over 24 years of experience from esteemed kitchens including St. John, Galvin at Windows, Maze, and Seabird at The Hoxton. His philosophy emphasizes seasonal, ingredient-led British cooking that is honest, refined, and expressive. His collaboration with Zilli promises a richly layered dining program that makes the food the star.
A Community-Rooted, Visionary Investment
The project’s forces include:
- Mark Goldberg, local to Beckenham and Bromley, whose personal ties to the venue shaped the restoration’s heartfelt direction
- Nick Gold, bringing hospitality expertise from storied venues like China White, The Hippodrome, and The Box Soho
- Jamie Gold and Max Cohen of Shelana Investments, whose family legacy adds depth and purpose
- Jon Yantin, a hospitality strategist who has led projects like Virgin Hotels’ European launch, overseeing operations at The Royal Bell.
This is more than redevelopment—it’s a revival rooted in local memory and shared cultural heritage.
Why Visitors Will Love It
| Attraction Element | What It Offers |
|---|---|
| Historical Atmosphere | A stunning, centuries-old building reinterpreted with elegance |
| Upscale Boutique Stay | Personalized, stylish accommodations in Bromley’s centre |
| Varied Culinary Choices | From authentic Italian to refined British cuisine |
| Culture & Community Spaces | Events, music, screenings, and social moments all year round |
| Members’ Experience | Exclusive zones for relaxation, productivity, and curated engagement |
| Vibrant Social Hub | From breakfast blends to evening cocktail vibes, every season delights |
Conclusion
The Royal Bell’s revival is a masterclass in balancing history and modern hospitality. With guest rooms, lively dining by Aldo Zilli and Michael McDaid, carefully curated member spaces, and a socially attuned atmosphere, this restored Bromley icon invites both locals and travellers to experience something timelessly elegant yet bravely contemporary. It’s a destination made for memory-making in South East London—heritage reawakened with soul.
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