Bodrum, TURKEY – In a major boost to Turkey’s tourism landscape, IHG Hotels & Resorts will unveil its newest property, the Holiday Inn Resort Bodrum West Beach, in mid-2026. Strategically located near the prestigious Turgutreis Marina, the 460-room resort is set to offer an exclusive combination of family-focused hospitality, luxury leisure, and coastal adventure along the sparkling Aegean Sea.
The announcement marks IHG’s deepening investment in Turkey’s flourishing resort market, with this being its second Holiday Inn Resort in Bodrum. Developed in partnership with Uslu Turizm Insaat Tasimacilik Sanayi ve Ticaret A.S., the resort exemplifies IHG’s commitment to delivering upscale, experiential getaways in top-tier destinations.
Premium Seaside Living Meets Turkish Hospitality
The Holiday Inn Resort Bodrum West Beach will feature a thoughtfully designed blend of comfort and sophistication. From resort-style pools to luxurious spa treatments, every detail is curated to immerse guests in relaxation and rejuvenation.
Families and couples alike will enjoy direct beach access, where sun loungers and crystalline waters await. Guests can also indulge in yachting excursions or scenic boat trips from nearby marinas to the Greek island of Kos, providing a unique cross-cultural adventure.
Ideal for Families and Global Explorers
Known for its family-friendly ethos, the Holiday Inn brand ensures that the Bodrum West Beach resort caters to all age groups. The resort will include:
- Spacious family suites
- Kids’ entertainment zones
- Wellness and spa facilities
- Indoor and outdoor dining options
- Business-friendly meeting spaces
With panoramic views of the Aegean and an inviting atmosphere, the resort is ideal for both vacationing families and leisure-focused business travelers.
A Strategic Location in One of Turkey’s Top Destinations
Set just west of Bodrum’s city center, Turgutreis is one of the area’s most sought-after coastal hubs. Known for its sunset views, upscale dining, and boutique yachting scene, the location offers a mix of serenity and excitement.
Guests can explore nearby attractions such as:
- Bodrum Castle and the Museum of Underwater Archaeology
- Ancient Greek ruins at Halicarnassus
- Local markets and craft villages
- Beach clubs and nightlife in Gumbet and Yalikavak
By situating the resort near such attractions, IHG is tapping into both the cultural richness and natural beauty that continue to attract millions of international tourists to the region.
IHG’s Bold Expansion in Turkey
IHG Hotels & Resorts already operates 33 hotels across Turkey under major brands such as InterContinental, Crowne Plaza, Holiday Inn, and Six Senses, with 17 more in development. The new Bodrum property will bolster IHG’s visibility in one of Europe’s most dynamic travel markets.
Bodrum’s international airport (Milas-Bodrum Airport) ensures easy access for global travelers, especially from Europe and the Middle East. The Turkish Ministry of Culture and Tourism forecasts continued double-digit growth in foreign arrivals through 2026, making this resort opening timely and strategic.
The Legacy of Holiday Inn, Reimagined
Founded in the 1950s with a focus on comfort, value, and consistency, Holiday Inn has evolved into a globally trusted name in hospitality. The upcoming Bodrum resort embodies this spirit while elevating expectations with modern architecture, eco-conscious practices, and personalized guest experiences.
According to IHG’s global strategy, Holiday Inn resorts are designed not just as places to stay but as destinations in themselves, offering holistic travel experiences that reflect local culture while maintaining international standards.
Positioning Bodrum as a Year-Round Destination
Although traditionally seen as a summer hotspot, Bodrum is being rebranded by industry leaders—including IHG—as a year-round destination. The Holiday Inn Resort Bodrum West Beach will play a vital role in this shift, offering all-season experiences such as:
- Winter wellness packages
- Cultural events and retreats
- Yacht-based tours even in off-peak months
With climate-friendly design and locally inspired gastronomy, the resort aligns with Turkey’s broader efforts to promote sustainable tourism development under the Turkish Tourism Strategy 2023–2028.
Final Word: A Landmark Opening for Bodrum’s Future
When it opens in 2026, the Holiday Inn Resort Bodrum West Beach is expected to become one of Turkey’s flagship leisure properties, setting a new standard for family-oriented, luxury coastal travel. With its blend of premium amenities, stunning natural setting, and strategic hospitality vision, this resort is poised to attract a global audience—from European sunseekers and wellness travelers to yachting enthusiasts and families seeking a memorable getaway.
As Bodrum continues to rise as a major Mediterranean destination, IHG’s bold expansion reflects not just market confidence but a clear commitment to redefining the future of hospitality in Turkey and beyond.
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