JEDDAH, SAUDI ARABIA – IHG Hotels & Resorts, in collaboration with Koushan Real Estate Development Company, has announced a dual-brand hotel development in King Abdullah Sports City (KASC), bringing Kimpton Hotels and EVEN Hotels to Saudi Arabia. Scheduled to open in 2028, these high-end properties will transform Jeddah’s hospitality landscape in preparation for the 2034 FIFA World Cup, positioning the city as a luxury, lifestyle, and wellness destination for international guests.
This strategic partnership is part of IHG’s broader expansion across the Kingdom and supports Saudi Arabia’s Vision 2030, which focuses on enhancing the tourism and hospitality sectors while creating world-class visitor experiences. The two brands, each with a unique identity, will anchor the hospitality offering within King Abdullah Sports City, catering to a diverse array of global travelers—from wellness enthusiasts and athletes to business executives and football fans.
A Dual-Brand Hospitality Hub in King Abdullah Sports City
The newly announced Kimpton Jeddah KASC will feature 330 rooms and serve as a luxury lifestyle hub with immersive experiences, locally inspired design, and high-end dining. Known globally for its warm service and stylish personality, Kimpton will introduce its first hotel in Jeddah, bringing with it internationally celebrated restaurant concepts, a full-service spa, modern fitness center, and versatile event spaces.
Complementing this is the EVEN Hotel Jeddah KASC, a wellness-focused property with 255 rooms, designed to cater to today’s health-conscious traveler. EVEN Hotels is making its debut in the Middle East with this property, bringing its innovative concept of in-room fitness zones, healthy cuisine, state-of-the-art workout facilities, and programming that supports an active lifestyle.
Together, these hotels aim to create a multi-dimensional hospitality experience—balancing luxury, design, and wellness, and elevating the overall tourism infrastructure of Jeddah.
Supporting the 2034 FIFA World Cup and Vision 2030
As preparations accelerate for the 2034 FIFA World Cup, Jeddah is emerging as a central hub for football tourism and global events. King Abdullah Sports City—dubbed the “Jewel of Jeddah”—is expected to play a significant role as a host venue for the tournament, and these hotel developments will offer much-needed accommodation options for international attendees, teams, and media personnel.
This expansion aligns with Saudi Arabia’s Vision 2030 goals to diversify the economy by boosting tourism, creating employment opportunities, and showcasing the Kingdom as a modern and inclusive global destination.
According to Haitham Mattar, Managing Director, India, Middle East & Africa at IHG Hotels & Resorts,
“This partnership represents an important step in our luxury and lifestyle growth strategy for Saudi Arabia. Kimpton will deliver global design and heartfelt hospitality, while EVEN Hotels will offer a refreshing new model of wellness-focused accommodation that aligns perfectly with the needs of today’s traveler.”
Koushan Real Estate: Driving Innovation in Hospitality
For Koushan Real Estate Development Company, the partnership with IHG is a milestone in redefining Jeddah’s upscale accommodation offerings. The company is focused on developing real estate solutions that meet the evolving demands of international markets and Saudi Arabia’s increasingly sophisticated domestic tourism sector.
Marwan Al Qaydy, CEO of Koushan Real Estate, expressed optimism about the collaboration:
“Our shared vision with IHG is to create premium hotel experiences that reflect the energy and ambition of Jeddah’s growth. This development will elevate the quality of hospitality around King Abdullah Sports City and provide guests with the finest experiences rooted in design, wellness, and convenience.”
What Guests Can Expect from Kimpton and EVEN Hotels Jeddah
Kimpton Jeddah KASC will stand out for its individuality and creative approach to hospitality. The hotel will feature:
- Designer guest rooms with bespoke interiors
- Signature restaurants showcasing international and local flavors
- Rooftop lounges and communal social areas
- Full-service spa and wellness center
- Flexible event and meeting spaces
Meanwhile, EVEN Hotel Jeddah KASC will introduce:
- In-room fitness zones with equipment and virtual training
- Nutritionally balanced, wellness-oriented dining
- Dedicated wellness concierge services
- Group classes, yoga studios, and active social areas
- Business-friendly amenities with a healthy twist
This combination will give travelers the choice between rejuvenation and indulgence, all within walking distance of major sports and entertainment venues.
IHG’s Growing Portfolio in Saudi Arabia
With this project, IHG continues its ambitious expansion in Saudi Arabia. The group currently operates more than 40 hotels across the Kingdom under brands like InterContinental, Crowne Plaza, Holiday Inn, and voco, and plans to double its footprint by the end of the decade.
These upcoming Kimpton and EVEN Hotels add to IHG’s pipeline of 2,200 hotels globally, further consolidating its status as a leader in the luxury and wellness travel segments in the Middle East.
Conclusion: A Game-Changing Step for Saudi Arabia’s Hospitality Future
The partnership between IHG Hotels & Resorts and Koushan Real Estate is more than a hotel development—it is a strategic investment in the future of tourism in Jeddah. With the global spotlight set to shine on Saudi Arabia during the 2034 FIFA World Cup, the arrival of Kimpton and EVEN Hotels ensures that the city is prepared to welcome the world with elevated hospitality, unmatched wellness offerings, and memorable cultural experiences.
From luxury travelers to health-conscious guests, the dual-brand hotels promise to deliver something for every kind of modern traveler—making Jeddah not just a stopover for a major sporting event, but a destination worth exploring on its own terms.
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