Cambodia’s burgeoning luxury travel sector receives a powerful boost as JATI Koh Russey and Shinta Mani Hotels unveil an exclusive partnership under the HMD Asia hospitality umbrella. Launching in mid-2025, this alliance marries JATI’s pristine private island retreat with the celebrated Shinta Mani properties in Siem Reap and the Cambodian rainforest, offering a unified journey through temple-dotted plains, bamboo-fringed coastlines, and lush jungle canopies. The collaboration exemplifies the region’s shift towards integrated, experience-driven tourism that balances high-end comfort with cultural authenticity and environmental stewardship.
Exclusive Benefits for Discerning Travellers
Guests who segment their stay between JATI Koh Russey and Shinta Mani Angkor or Shinta Mani Wild can access a 10 percent discount during Cambodia’s low season (April–October), plus year-round VIP amenities and personalised touches at both resorts. From private airport transfers to traditional welcome ceremonies featuring local handicrafts and signature Cambodian refreshments, each touchpoint reinforces the brands’ commitment to thoughtful luxury and seamless guest journeys. Early-booking bonuses and tiered loyalty rewards further incentivise multi-property stays, making extended itineraries both indulgent and cost-effective.
JATI Koh Russey: Cambodia’s Island Sanctuary
Perched on Bamboo Island—locally known as Koh Russey—and reached via a 10-minute speedboat from Sihanoukville, JATI Koh Russey sets a new benchmark for barefoot luxury in Southeast Asia. The resort’s 82 villas blend minimalist design with vibrant Cambodian textiles, featuring beachfront hideaways and tropical garden retreats; many include private plunge pools, open-air living spaces, and direct shoreline access. The Sanskrit-inspired “JATI” name, meaning rebirth, reflects the property’s ethos of renewal through nature, artistry, and well-being. Thoughtfully designed communal spaces—such as the Beach Club lounge and the Sunset Pavilion—provide relaxed environments for socialising, exclusive events, and private celebrations.
Culinary Journeys on the Shore
Dining at JATI Koh Russey showcases Cambodia’s evolving gastronomic landscape. Le Manolis brings the acclaimed Phnom Penh bistro experience to the island, pairing French-Mediterranean dishes with an extensive wine list sourced from both Old World and New World vineyards. KoKo, the country’s top steakhouse brand, serves premium grass-fed cuts alongside locally sourced sides in a breezy beachfront pavilion. For lighter fare, Arun Beach Café offers international and Khmer breakfast classics under an open-air canopy, while the Beach Club hosts nightly seafood barbecues, featuring whole grilled lobster, lemongrass octopus, and cocktails infused with regional fruits. Private seafood feasts on the sand transform meals into memorable events under starlit skies, complete with torchlit pathways and live traditional music.
Wellness, Adventure, and Sustainability
The Bamboo Spa & Gym provides Khmer-inspired treatments—such as a signature four-hand massage using indigenous oils—alongside personalised yoga sessions, guided meditation classes, and a fully equipped fitness centre. Guests can explore the island’s coral reefs on sunrise snorkelling excursions, paddleboard through mangrove channels, or take mountain-biking adventures on hidden trails. Champagne sunset cruises, wildlife-spotting tours, and private beach picnics further connect travellers with Cambodia’s vibrant coastal ecosystem. Sustainability practices include rainwater harvesting for landscape irrigation, salt-chlorinated pools that reduce chemical use, solar-assisted energy systems, and on-site reverse-osmosis water production. The resort also partners with local fishermen and organic farms to procure fresh seafood and herbs, supporting community livelihoods while minimising ecological impact.
Shinta Mani Hotels: Design, Philanthropy, and Immersion
Shinta Mani Angkor in Siem Reap’s Royal District is a testament to Bill Bensley’s signature architecture, featuring elegant pool villas that blend contemporary style with traditional Khmer motifs and locally crafted furnishings. Shinta Mani Wild, located deep within the Cardamom rainforest, offers a tented-camp experience complete with a zip-line arrival into its open-air bar, immersive guided foraging tours, and wildlife safari excursions led by resident naturalists. Both properties champion community engagement through the Shinta Mani Foundation, funding education, healthcare, and sustainable agriculture projects in surrounding villages. This philanthropic approach resonates strongly with values-driven travellers seeking purpose alongside luxury.
Market Context and Growth Drivers
Cambodia’s international arrivals reached approximately 6.6 million in 2019 and, after pandemic recovery, are projected to exceed five million in 2025. Improvements in air connectivity—such as new direct routes from regional hubs—plus upgraded visa-on-arrival processes are accelerating inbound travel. At the regional level, the Southeast Asia luxury travel market was valued at USD 83.5 billion in 2024 and is forecast to grow at a 9.8 percent CAGR through 2033, reaching USD 193.6 billion. According to a recent survey, 90 percent of Asia Pacific high-net-worth travellers now prioritise wellness and sustainability in their itineraries, while Cambodia ranks among the top emerging destinations for 2025. This data highlights a powerful tailwind for integrated, eco-conscious luxury offerings that span coastlines, cultural landmarks, and wilderness retreats.
Opportunities for Travel Advisors
For travel professionals crafting high-end itineraries, combining JATI Koh Russey with Shinta Mani Angkor and Shinta Mani Wild creates a compelling trilogy of experiences: island serenity, heritage immersion, and off-grid adventure. Advisors can design bespoke packages that include temple-tour privileges, private sunset cruises, spa-retreat days, and community-engagement activities such as artisanal workshops and conservation projects. The low-season discount and tiered VIP benefits amplify value propositions, encouraging extended stays that maximise guest satisfaction and agency margins. Seasonal themes—such as wellness retreats during the green season or festive cultural celebrations around Khmer New Year—offer further marketing hooks.
Looking Ahead: Cambodia’s Next Luxury Chapter
As travellers increasingly seek experiences that blend exclusivity with authenticity, the JATI Koh Russey–Shinta Mani Hotels partnership sets a new standard for responsible luxury in Southeast Asia. By integrating private island escapes with culturally rich city and jungle retreats—and underpinning each with sustainability and community impact—HMD Asia is charting a transformative path for Cambodia’s tourism future. For travel advisors and industry insiders, this alliance offers both a blueprint and an invitation: to curate journeys that inspire, indulge, and leave a lasting legacy for local communities and the environment.
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