Nehru Place, Delhi – A new chapter in Delhi’s hospitality and tourism landscape is unfolding as Aurika, Nehru Place, is set to rise—heralding the capital’s first luxury hotel in this vibrant business district. Developed by Fleur Hotels Pvt. Ltd., a subsidiary of Lemon Tree Hotels, the project marks the debut of the upscale Aurika brand in Delhi and signals an ambitious shift in land use by the Delhi Development Authority (DDA).
A Landmark Licensing Model for Growth
On August 13, 2025, DDA concluded its landmark “Special License Property” (SLP) auction model for a 2‑acre plot in Nehru Place, transitioning away from its traditional lease systems. The winning bid—₹27.19 crore per annum—far exceeded the ₹18 crore reserve, reflecting developers’ optimism and confidence in Delhi’s commercial future. Over a 55‑year period, this licensing strategy is projected to yield a staggering ₹10,000 crore in DDA revenues, while allowing the authority to retain land ownership.
Aurika: A Blend of Luxury and Delhi Flair
Aurika, Nehru Place will offer over 500 exquisite rooms and suites, making it one of the largest luxury hotels in the capital. Guests can expect signature gourmet dining, expansive event venues, and top-tier leisure amenities—mirroring the grandeur of Aurika, Mumbai SkyCity, yet infused with the unique spirit of Delhi.
Strategically Located in South Delhi’s Business Hub
Situated in Nehru Place, a key commercial centre developed in the early 1970s, the hotel will benefit from excellent connectivity via the Outer Ring Road and comprehensive public transport. This prime location positions Aurika perfectly for travelers seeking proximity to business offices, retail markets, and cultural attractions alike.
Boosting Tourism and Business Travel
For both leisure and business visitors, Aurika promises a seamless, luxurious experience. Tourists will enjoy access to iconic sights like the Red Fort, India Gate, and Delhi’s famed street food, while corporate guests will value its accessibility to office complexes and conference hubs.
Economic Impact and Job Creation
The construction and subsequent operation of Aurika, Nehru Place are projected to generate substantial employment—spanning construction, hospitality services, management, and support roles. As operations commence, the hotel will augment Delhi’s tourism-driven economy, prompting further investment in retail, transport, and leisure services.
A Broader Vision for Delhi’s Urban Future
This project is more than a standalone luxury hotel—it’s part of a broader DDA strategy to revitalize ignored or encroached land parcels across Delhi. Planned developments include a Gold Souk in Dwarka Sector 22, a hospital in Dwarka Sector 9, and office complexes across Rohini’s 9.3‑hectare site, aiming to strengthen Delhi’s infrastructure across hospitality, healthcare, retail, and business sectors.
Lemon Tree’s Strategic Expansion
For Lemon Tree Hotels, Aurika, Nehru Place extends their upscale presence in Delhi, reinforcing their reputation as leaders in India’s mid to upper-market hospitality segments. Already catering to over 1.5 million guests across 110+ hotels in 75+ cities, this venture crowns their ongoing expansion in the luxury hospitality bracket.
What Travelers Can Look Forward To
When doors open, Aurika will be more than just a place to stay—it will become an immersive gateway to Delhi. Whether you’re visiting for a conference or a cultural retreat, this hotel promises comfort, elegance, and the best of both worlds. Expect curated local experiences, business-focused amenities, and a culturally resonant design that captures Delhi’s dynamism.
Conclusion: A New Era for Delhi Tourism
The licence model pioneered by DDA, anchored by the landmark Aurika project, reimagines land use and leadership in urban development. For travelers, the result is elevated hospitality and seamless access to Delhi’s many faces. For the city, it’s a beacon of sustainable growth—a move that enriches Delhi’s skyline, bolsters its tourism industry, and redefines its role in global circuits of business and travel.
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