San Carlos de Bariloche, Argentina—A new chapter in luxury tourism unfolding in Patagonia: Radisson Blu Bariloche officially opened this quarter as Choice Hotels CALA’s first property in Argentina. With an investment of approximately $13 million, the hotel not only ushers in an upscale hospitality landmark but also injects economic vitality into the region through job creation and cultural synergy.
A Landmark Arrival in Argentina
The launch is a pivotal moment in Choice Hotels’ Latin American strategy, marking its debut in Argentina and reinforcing its broader luxury expansion across the region. Located on the shores of Nahuel Huapi Lake along Avenida Bustillo, the hotel offers sweeping vistas of the lake and surrounding mountains. Its dual significance as both an aesthetic retreat and an economic driver was underscored by Choice Hotels CALA’s CEO, who praised it as a beacon of regional development and global hospitality commitment.
Beautiful Accommodations and Elevated Hospitality
This full-service property includes 80 guest accommodations, comprising 48 rooms and 32 suites designed for comfort and scenic immersion. Guests wake to panoramic lake views paired with refined interiors tailored for relaxation and elegance.
Culinary variety elevates the guest experience—“Coolto” serves cuisine inspired by Patagonian flavors, “Omakase” delivers refined Japanese fare, and the Michel Rolland Wine Bar offers premium selections curated by the celebrated French winemaker.
Wellness, Recreation, and Family-Focused Amenities
Radisson Blu Bariloche blends refreshment and adventure. The Lahuan Wellness Spa offers treatments and serene spaces like yoga and meditation areas. The Cauquén Pool Bar and modern fitness center promote leisure and wellness, while families benefit from a playful children’s room and tailored family packages.
Seasonal proximity to Nahuel Huapi National Park invites guests to indulge in hiking, skiing, or fishing—facilitated by the hotel’s concierge, connecting luxury service with outdoor escape.
Sustainable Luxury and Local Collaboration
Sustainability forms a foundation of the property’s mission—eco-conscious materials and energy design minimize environmental impact. Ingredients are locally sourced, and the hotel partners with regional producers and artisans, strengthening both ecological responsibility and the local economy.
Strategic Expansion and Industry Relevance
This debut is an integral part of Choice Hotels’ global evolution. In 2025 alone, the company plans or has already opened several upscale properties across Latin America, including in Mexico, Panama, and Colombia. With the addition of Radisson Blu Bariloche, the chain cements its commitment to growth in premier destinations.
Quick Overview
| Element | Details |
|---|---|
| Location | Lake Nahuel Huapi, Bariloche — serene lakeside in Patagonia |
| Investment | ~$13 million |
| Rooms/Suites | 48 rooms + 32 suites |
| Dining Options | Patagonian, Japanese, wine bar curated by Michel Rolland |
| Wellness Facilities | Spa, fitness center, yoga/meditation zones |
| Family Amenities | Dedicated childcare area, family packages |
| Sustainability | Eco-design, local sourcing, community partnerships |
| Employment Impact | Approximately 90 direct and 120 indirect jobs |
| Strategic Significance | Choice Hotels CALA’s first Argentina hotel |
Why This Matters for Travelers
- Luxury Meets Nature: Guests enjoy modern amenities in a pristine natural setting—a rare convergence in luxury travel.
- Cultural & Economic Catalyst: By enhancing the tourism infrastructure, the hotel bolsters local commerce and job growth.
- Sustainability with Style: The property’s green practices offer eco-conscious travelers a glamorous and responsible stay.
- Gateway to Adventure: With access to both tranquility and outdoor escapades, the hotel appeals to a broad range of visitor preferences.
Final Thoughts
The opening of Radisson Blu Bariloche signals a new era in Patagonian hospitality—where luxury, natural beauty, and sustainability coexist. As Choice Hotels CALA expands its portfolio over Latin America, this stylish lakeside retreat stands out as a premier draw for travelers seeking sophistication and wilderness alike. For those planning a journey to Argentina’s scenic south, this new landmark hotel brings indulgent service and unmatched views into focus.
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