Saudi Arabia continues its rapid rise in global tourism with two major projects now moving forward in Yanbu and Al Baha. ASFAR announced these developments as part of its push to expand tourism choices and support national goals under Vision 2030. The company strengthens the Kingdom’s ambition to build destinations that celebrate nature, culture, and regional identity while driving new economic opportunities.
ASFAR plays a major role in shaping the national tourism landscape. As a company under the Public Investment Fund, it focuses on strategic investments that support sustainable growth. The new projects in Yanbu and Al Baha show the company’s commitment to expanding tourism beyond major cities and into regions rich with natural and cultural value. ASFAR aims to build destinations that reflect the beauty and diversity of Saudi Arabia while creating meaningful opportunities for local communities.
Kaynouna Beach Club Brings New Energy to Yanbu’s Coastline
The Kaynouna Beach Club in Yanbu represents a new chapter for Red Sea tourism. ASFAR’s subsidiary Baheej leads the project in partnership with the Tamimi-AWN Alliance. The new beach club will offer a premium coastal escape that blends modern leisure with the natural charm of the Red Sea. Designers plan an experience that highlights the calm waters, sandy shores, and cultural elements that shape the region.
Visitors will enjoy beachfront relaxation, water sports, premium dining, and exclusive leisure services. Families will find spaces designed for comfort and safety, while couples and groups can enjoy curated experiences along the shoreline. Kaynouna Beach Club will support Yanbu’s growing appeal as a coastal destination. The project will strengthen the city’s role within the national tourism plan and attract travelers who seek both comfort and authenticity.
The beach club will also highlight local culture through design elements and regional influences. This approach aligns with the nation’s push for tourism experiences rooted in Saudi identity. The project’s development team plans a destination that offers natural beauty, modern comfort, and cultural connection in one unified experience.
Gamra Adventure Park Creates a Nature-Driven Escape in Al Baha
In Al Baha, ASFAR will introduce the Gamra Adventure Park. Jabal Khaira, another ASFAR subsidiary, will develop the park. The destination draws inspiration from the region’s mountains, forests, and cool climate. Al Baha offers landscapes unlike anywhere else in the Kingdom. The park will celebrate this environment through adventure-driven experiences built for travelers who love nature and exploration.
Gamra Adventure Park will feature hiking routes, scenic lookouts, and active outdoor experiences. Visitors will enjoy activities that connect them with the region’s wildlife and natural formations. Adventure seekers will explore rugged cliffs, forest trails, and mountain viewpoints. Families will enjoy nature-friendly areas designed for safe recreation. The park will also offer eco-friendly accommodations and services that support low-impact travel.
ASFAR emphasizes sustainability in every stage of the project. Teams will work with local communities to preserve natural resources and protect the environment. By involving residents in the development process, the project supports long-term economic benefits and reflects the identity of Al Baha. This approach strengthens regional pride and builds a destination rooted in community values.
JABA Enhances Visitor Experience Across ASFAR Destinations
ASFAR also introduced JABA, a new destination management company under the Baheej subsidiary. JABA will guide operations for the growing portfolio of destinations across the Kingdom. The company will ensure smooth visitor experiences through efficient planning and coordinated services. This includes management for Kaynouna Beach Club and Gamra Adventure Park.
JABA aims to simplify the visitor journey. Travelers will enjoy high-quality services from the moment they plan their trip to the moment they leave each destination. JABA will guide guest services, safety standards, operations, and hospitality management. This structure supports ASFAR’s goal of creating seamless, enjoyable experiences for both domestic and international tourists.
This new operational framework shows how Saudi Arabia continues to elevate its tourism standards. By focusing on professional management, the nation ensures that new destinations operate with world-class efficiency and consistency.
Stronger Public-Private Partnerships Drive Regional Tourism Growth
ASFAR strengthens its national role by building partnerships with private companies and local communities. The Kaynouna Beach Club and Gamra Adventure Park reflect a shared commitment to regional development. The projects support local businesses and encourage long-term investments in lesser-known areas of the Kingdom.
Yanbu and Al Baha both hold unique tourism value. By prioritizing these regions, ASFAR reduces the concentration of tourism in major cities and encourages balanced national growth. The projects support job creation, community engagement, and new economic pathways for residents. This aligns with Vision 2030 objectives that focus on economic diversification and opportunities for all regions.
Saudi Arabia Rises as a Global Tourism Leader
Saudi Arabia continues to expand its tourism offerings with bold and sustainable initiatives. ASFAR’s new developments highlight the Kingdom’s commitment to building a diverse portfolio of destinations for global and local travelers. The projects blend nature, culture, adventure, and luxury to create unique experiences that appeal to modern travelers.
With Kaynouna Beach Club and Gamra Adventure Park moving forward, Saudi Arabia takes another major step toward global tourism leadership. ASFAR’s integrated strategy ensures that the Kingdom continues its progress toward Vision 2030 while offering travelers memorable experiences across its diverse landscapes.
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