A Festive Fusion of French Elegance and Luxury Hospitality
This holiday season, the renowned hotel brand St. Regis joins with Paris’s iconic patisserie Ladurée to create an unforgettable festive experience. Guests at select U.S. properties will indulge in French-inspired treats, traditional rituals and luxury décor crafted for the season. The partnership blends two legacies of celebration and offers travellers a fresh invitation to savour the holidays in style.
Where and When the Collaboration Comes to Life
Beginning November 5, 2025 and running through January 4, 2026, selected St. Regis hotels will feature this immersive holiday programme. Locations include New York, San Francisco, Washington D.C., Deer Valley and Bal Harbour. Each site adapts the theme in its own way, while all deliver the signature macaron-tea experience and festive décor.
A Signature Afternoon Tea with a French Twist
At the heart of the collaboration lies a newly-curated Afternoon Tea offered by St. Regis in partnership with Ladurée. Guests will enjoy Ladurée’s famous macarons, bespoke tea blends and festive confections served in elegant surroundings. This reinvented ritual invites indulgence, conversation and a refinement rooted in Parisian artistry.
Décor That Transports You to Paris for the Holidays
Public spaces at participating hotels receive a bespoke transformation. Massive tree sculptures, velvet ribbons, macaron-inspired ornaments and twinkling lights dress the lobbies in grandeur. A custom Ladurée macaron cart will offer signature sweets in co-branded keepsake boxes. These touches combine to evoke a Paris-meets-holiday setting where guests can pause, savour and celebrate.
Unique Features at Each Destination
While the concept remains consistent, each property offers unique touches. One location will present the macaron cart slopeside after a day on the mountain. Another will stage the cart beneath gilded Florentine ceilings in Washington D.C. These weaves of local flavour and global finesse amplify the guest experience and allow each hotel to shine within the shared theme.
Heritage of Hospitality and Celebration
Both St. Regis and Ladurée bring deep traditions to this collaboration. St. Regis has long identified as “The House of Celebration,” with holiday rituals stretching back more than a century. Ladurée has built its reputation on Parisian elegance, its signature macarons and its role in the art of gathering. Together they reaffirm the importance of shared moments, refined service and festive joy.
Why Travellers Should Pay Attention
Guests who prioritise luxury, curated experiences and holiday charm should consider this offering. Choosing a St. Regis during this period means more than a stay—it means access to a themed celebration. From playful macarons to lavish décor and thoughtful settings, the collaboration offers differentiation in an increasingly experience-driven hospitality market.
Planning Your Stay & Making It Memorable
To make the most of this collaboration, travellers should reserve early. Properties often fill during the festive season, and themed offerings may carry premium rates. Guests should ask about Afternoon Tea sessions, macaron cart timings and special room packages tied to this holiday programme. Dressing up for the occasion and leaving time to explore the themed décor can heighten the sense of occasion.
The Broader Impact on Holiday Hospitality Trends
This partnership highlights how luxury hotels increasingly lean into themed celebrations to stand out. By integrating high-end patisserie, immersive décor and seasonal rituals, the collaboration raises expectations for holiday stays. It suggests that travellers now seek not only comfort and location but also memorable moments that reflect a story and brand synergy.
Final Word: A Holiday Experience Worth Savouring
In short, this St. Regis and Ladurée collaboration invites guests to step into a world where French patisserie meets luxury hospitality. Every detail—macarons, tea, décor and rituals—works to transform a hotel stay into a festive journey. If you value elegance, tradition and a touch of theatrical holiday charm, then a stay at a participating St. Regis property promises to deliver something truly special this season.
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