The Sultanate’s luxury tourism landscape is poised for transformation with the upcoming launch of Tivoli La Vie Muscat Hotel, a flagship development by global hospitality group Minor Hotels. Scheduled to open in Q1 2026, the high-end property will serve as the debut Tivoli Hotels & Resorts offering in Oman, and marks a strategic move aligned with the Sultanate’s Vision 2040 tourism and economic diversification blueprint.
To lead this landmark venture, Minor Hotels has appointed seasoned hospitality leader Cristian Nannucci as General Manager. With over 30 years of global leadership experience across Asia, Europe, and the Middle East, Nannucci brings extensive operational expertise and brand positioning insight to the pre-opening and post-launch phases of the hotel.
“The appointment of Cristian marks a significant milestone as we prepare to launch our first Tivoli property in Oman,” said David Todd, Vice President Operations for Minor Hotels Middle East & Africa. “We are confident his leadership will help deliver a truly unique hospitality experience that marries Omani heritage with international luxury.”
A Cornerstone of the LA VIE Muscat Development
Set just 15 minutes from Muscat International Airport, Tivoli La Vie Muscat will be located in LA VIE, a world-class lifestyle precinct that integrates luxury hospitality, branded residences, and high-end retail with modern infrastructure. The mixed-use development also includes an 18-hole golf course managed by Troon Golf, placing the hotel at the nexus of business, leisure, and residential appeal.
The hotel will feature 79 luxury keys and 100 branded residences, offering flexibility for discerning guests, long-term residents, and investors. With direct access to Muscat’s commercial hubs, ministries, and the Oman Convention and Exhibition Centre, the location is primed to serve both MICE (Meetings, Incentives, Conferences, Exhibitions) and leisure markets.
“We are pleased to welcome Cristian as General Manager to lead the launch of this landmark development,” stated Nasser Al Shibli, CEO of ORIS, the hotel’s owning company. “Tivoli La Vie Muscat will elevate Oman’s luxury landscape and become a benchmark for personalized service in the region.”
Luxury Meets Cultural Immersion
Rooted in Tivoli’s heritage of elegance and cultural immersion—since its founding in Portugal in 1933—the Muscat property will reflect both contemporary sophistication and traditional Omani design elements. Highlights of the hotel’s offerings include:
- Anantara Spa – delivering holistic wellness treatments inspired by Arabian and Asian traditions.
- SEEN Rooftop Bar & Restaurant – offering panoramic views and contemporary international cuisine in a chic setting.
- All-Day Dining and Sports Bar – featuring local and global culinary experiences.
- Event Spaces & Ballroom – designed with state-of-the-art technology for weddings, conferences, and corporate events.
- Infinity Pool & Fitness Center – appealing to wellness-conscious guests seeking both relaxation and activity.
Driving Oman’s Tourism Vision 2040
The hotel’s launch is timely. According to the Oman Ministry of Heritage and Tourism, the country welcomed over 4 million visitors in 2023, with projections pointing toward 11 million annual tourists by 2040. The government has been actively courting international hospitality investments to diversify its economy and promote sustainable tourism infrastructure, especially in luxury, wellness, and MICE sectors.
Minor Hotels’ decision to anchor its Tivoli brand in Oman underscores this momentum. Already established in Qatar, the group is now expanding across the Gulf with new projects in Bahrain and strategic entries into high-growth tourism markets like Oman.
A Regional Growth Strategy
With over 560 properties globally, Minor Hotels continues to expand its Middle East footprint through brands including Anantara, Avani, NH Collection, and Tivoli. The launch of Tivoli La Vie Muscat is part of this regional growth strategy, designed to meet rising demand for authentic, premium, and experiential travel among both regional and international guests.
The Muscat property will also be part of the GHA DISCOVERY loyalty program, giving members access to exclusive benefits and global travel perks across 800+ hotels in 100 countries.
Sustainable Development and Local Integration
Beyond its luxurious offerings, the Tivoli La Vie Muscat Hotel is expected to contribute to Oman’s local economy through job creation, skill development, and cultural exchange. Minor Hotels has committed to recruiting and training local talent, fostering homegrown expertise in world-class hospitality operations.
Environmental sustainability will also play a central role, with the hotel incorporating energy-efficient systems, waste management solutions, and community-based tourism partnerships to align with Oman’s eco-conscious development goals.
Looking Ahead
The Tivoli La Vie Muscat Hotel promises to be more than just a luxury stay—it aims to become a lifestyle destination, reflecting the ambitions of both Minor Hotels and the Sultanate of Oman. As construction nears completion and the pre-opening phase gains momentum under Cristian Nannucci’s leadership, anticipation continues to build for a hotel that will set new standards for elegance, service, and local cultural integration in Muscat.
By aligning global excellence with national vision, Tivoli La Vie Muscat is not only enriching Oman’s hospitality sector—it’s redefining the future of luxury travel in the Arabian Peninsula.
For more travel news like this, keep reading Global Travel Wire
