Accor Assumes Management of TI-Treasure Island Resort, Ushering in a New Era of Luxury on the Las Vegas Strip
Accor, one of the world’s leading hospitality groups, has officially taken over management of TI – Treasure Island Resort and Casino, signaling a new chapter in luxury travel on the iconic Las Vegas Strip. The move positions Treasure Island for a full-scale transformation under the guidance of Accor’s globally renowned service standards, aligning the legendary Vegas property with the group’s extensive portfolio of upscale and lifestyle brands.
TI-Treasure Island, long celebrated for its swashbuckling pirate theme and prime location near The Mirage and The Venetian, now aims to blend nostalgia with contemporary refinement. For tourists planning a visit to Las Vegas, this management shift means a more polished and elevated guest experience — with enhancements already underway.
A Legendary Location, Reimagined
Strategically positioned at 3300 Las Vegas Blvd South, TI-Treasure Island is at the center of the Strip’s world-class action. Within walking distance of the Bellagio Fountains, Caesars Palace, and The LINQ Promenade, the resort has always been an attractive option for travelers seeking both entertainment and convenience.
Accor’s takeover enhances its allure by bringing international luxury and operational precision to this iconic U.S. property. According to Accor’s global vision, the Treasure Island brand will remain locally rooted while integrating premium lifestyle elements from brands such as Sofitel, MGallery, and Fairmont.
What Tourists Can Expect from Accor’s Touch
Renovations and rebranding are expected to unfold over several phases, with minimal guest disruption. Visitors can anticipate enhanced in-room amenities, upgraded suites, and new culinary venues showcasing global and local flavors. While Treasure Island previously operated independently, Accor’s stewardship will introduce loyalty program integration, including benefits for ALL – Accor Live Limitless members.
Accor’s renowned service culture will become the cornerstone of the guest journey — from personalized check-ins and concierge services to wellness-centered spa experiences and sustainable housekeeping practices.
For tourists, this means an elevated Las Vegas escape that combines the high-energy vibe of the Strip with the kind of curated luxury more often associated with Paris, Dubai, or Singapore.
Temporary Growing Pains, Long-Term Gains
While the transition period may bring minor inconveniences such as selective renovations or construction noise, travelers should view this as a sign of progress. The resort has confirmed that all essential services will remain operational, with guest comfort as a top priority.
To minimize disruption, Accor is reportedly staggering upgrade schedules and prioritizing public areas like the lobby, pool, and casino floor for enhancements during off-peak hours. Guests are advised to check the TI website or call ahead to inquire about any ongoing improvements during their planned travel dates.
Why Treasure Island Remains a Top Choice
TI-Treasure Island has always offered exceptional value for money — especially when compared with newer mega-resorts. With Accor at the helm, it gains an edge in the increasingly competitive Las Vegas luxury landscape. The property will continue to showcase live entertainment, including the long-running Mystère by Cirque du Soleil, while introducing updated dining concepts and nightlife experiences.
Another advantage? Treasure Island’s monorail and pedestrian bridge connections offer easy access to other major hotels and shopping hubs like Fashion Show Mall, ensuring guests don’t miss a moment of what Vegas has to offer.
A Step Toward Sustainable Luxury
In line with Accor’s global Planet 21 sustainability program, guests can also expect greener initiatives at TI. This includes waste reduction systems, water-efficient bathroom fixtures, and expanded eco-conscious amenities. Accor has emphasized its commitment to creating environmentally responsible stays without sacrificing comfort or convenience — a trend that aligns with growing demand from international travelers for conscious travel options.
A Visual Paradise for Content Creators
Treasure Island is also upping its Instagram appeal. With its dramatic facade, Strip-facing pool deck, and interior refresh underway, the resort is becoming a magnet for photo-hungry influencers and casual travelers alike. Expect sleek lighting upgrades, greenery installations, and curated backdrops for the perfect vacation photo.
Global Standards, Local Charm
Accor’s presence in North America has grown steadily, and Las Vegas marks a significant milestone in its expansion strategy. The group’s vision for Treasure Island is clear: maintain its historic character while infusing it with global luxury standards.
Las Vegas Convention and Visitors Authority (LVCVA) data shows that the Strip welcomed over 40 million visitors in 2024, with international arrivals rebounding. Accor’s entry is perfectly timed to cater to this growing audience seeking elevated, experiential stays in one of the world’s most iconic tourist cities.
Conclusion: A Reinvented Classic in the Heart of Vegas
With Accor now at the helm, TI-Treasure Island Resort is poised for a renaissance. For tourists planning a trip to Las Vegas in 2025 and beyond, this means access to a world-class hotel experience without losing the energy and excitement that make Vegas unforgettable. From curated stays and elevated amenities to enhanced sustainability and visual appeal, Treasure Island is set to become not just a place to stay — but a highlight of your Vegas journey.
Whether you’re a first-time visitor or a seasoned Sin City traveler, Accor’s refreshed TI promises an unforgettable blend of Vegas charm and refined hospitality.
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