Victoria, British Columbia, is enjoying its strongest tourism year in 2025. A surge of visitors from the United States, Japan, South Korea, and Australia has filled hotels across the city to near capacity. With international travelers drawn to its harbor, gardens, and cultural landmarks, Victoria has become one of Canada’s hottest destinations.
The city’s hotel occupancy reached a record 94.3 percent during the peak summer season. Tourism officials note this level of demand has not been seen before. Airlines and hotels quickly responded with expanded services to meet traveler needs. Delta Airlines added more flights to Victoria, while Japanese and Australian carriers strengthened partnerships with Canadian airlines to ensure direct connections.
U.S. Tourists Lead the Way
American travelers remain the largest group fueling Victoria’s growth. Proximity from the Pacific Northwest makes the city an easy weekend escape. Visitors from Seattle and Portland often cross the border for a quick trip. Many Americans also choose Victoria as a longer vacation, exploring both the city and wider Vancouver Island.
Butchart Gardens, the Royal BC Museum, and the Inner Harbour are popular stops for U.S. tourists. Families enjoy walking tours, ferry rides, and dining at the many waterfront restaurants. Spending levels are strong, with American visitors contributing close to a billion dollars in tourism revenue across the region this year.
Japanese Visitors Boost Luxury Tourism
Japanese travelers have long admired Victoria’s gardens, tea culture, and heritage. In 2025, their presence has grown even stronger. The Butchart Gardens rank high among favorite attractions for Japanese tourists, who value carefully designed landscapes and floral displays.
Luxury hotels such as the Fairmont Empress and the Victoria Marriott Inner Harbour report increased bookings from Japanese guests. Many enjoy the traditional afternoon tea service at the Empress, which matches cultural preferences. Japanese travelers also highlight local seafood as a highlight, especially halibut and Dungeness crab.
Japan Airlines and All Nippon Airways expanded connections through Canadian partners, offering smoother routes to Victoria. Direct service from Tokyo and Osaka makes visiting the island more convenient than ever.
South Korean Market Expands
South Korean visitors represent a fast-growing market for Victoria. Their interest in North American culture and nature has fueled demand for stays in the city. Travelers often select the Delta Hotels by Marriott Victoria Ocean Pointe Resort for its location on the waterfront.
Activities such as kayaking in the Inner Harbour and cycling on the Galloping Goose Trail attract many South Korean tourists. Heritage buildings downtown and Indigenous cultural exhibits at the Royal BC Museum provide further appeal.
Victoria’s ferry link with Vancouver makes the city easy to reach. South Korean travelers describe Victoria as a destination that balances adventure with relaxation, offering natural beauty and modern comforts.
Australians Seek Outdoor Adventures
Australian visitors continue to show strong interest in British Columbia. Many Australians appreciate Victoria’s mild climate and focus on outdoor experiences. Whale watching tours, coastal hikes, and island wine regions attract adventurous travelers from Sydney, Melbourne, and Brisbane.
Australians prefer comfortable accommodations with easy access to nature. The Fairmont Empress and Marriott properties remain top choices. Private tours, wine tastings, and culinary packages feature prominently in Australian travel plans.
Victoria serves as a gateway for Australians to explore Vancouver Island further. Popular extensions include Tofino’s beaches and the vineyards of the Cowichan Valley.
Airlines Respond to Demand
Delta Airlines increased service from major U.S. hubs to Victoria in response to record tourism growth. Summer flights now connect directly with cities across the Pacific Northwest and California. The increased frequency has reduced travel time and encouraged more spontaneous trips.
Japan Airlines and Qantas also expanded their service partnerships. These connections improve access for Japanese and Australian tourists, making Victoria an international hub for leisure travel.
Travel Tips for Visitors
Tourism experts recommend booking accommodations early, especially during peak summer. Central hotels like the Fairmont Empress often fill months ahead. Travelers should pack layers, as Victoria’s weather can change quickly even in warmer months.
Comfortable walking shoes are a must, with the city’s gardens, parks, and waterfront trails offering endless exploration. Dining options include farm-to-table restaurants and fresh seafood. High tea at the Empress remains a classic experience for visitors.
Victoria’s Bright Future
The strong growth of Victoria’s tourism industry highlights the city’s appeal as a cultural and natural destination. Travelers from the U.S., Japan, South Korea, and Australia drive record hotel occupancy, while airlines and hotels expand services to match demand.
Victoria has become more than a stopover. It now stands as a must-visit destination, offering history, gardens, cuisine, and adventure. With a mix of heritage and modern charm, the city is set to remain a global tourism leader in 2025.
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