Wyndham Hotels & Resorts has reached a significant new milestone in its global expansion, surpassing 720 operational properties across the Europe, Middle East, Eurasia, and Africa (EMEA) region by mid-2025. According to company disclosures, this impressive growth includes over 60 hotel openings and 27 new signings in just the first half of the year, adding more than 4,700 rooms to its diverse portfolio. The brand’s rapid growth reflects its commitment to offering dependable and affordable lodging solutions in emerging and established travel markets alike.
Wyndham’s EMEA expansion is particularly well-timed, as international travel rebounds and consumer demand grows for value-driven hospitality experiences. Its strategy targets key tourism and business hubs, blending luxury, midscale, and economy lodging in dynamic regional settings.
Strategic Hotel Openings Strengthen Wyndham’s Regional Portfolio
Among the standout additions is the Dolce by Wyndham Siracusa, Monasteri Golf & Spa in Sicily, Italy. Nestled in the Mediterranean, this property combines business-class amenities with leisure offerings, including golf and wellness services. It embodies Wyndham’s push to meet modern traveler demands for “bleisure” travel—where business and leisure intersect seamlessly.
In Türkiye, Wyndham unveiled the Signature Cave Cappadocia, Trademark Collection, in one of the world’s most visually distinct cultural landscapes. Designed to immerse guests in Cappadocia’s historical charm, the hotel taps into the growing trend of experiential tourism, where authenticity and local heritage take center stage.
Central Asia also saw notable expansion. Wyndham opened 21 new properties across countries like Kazakhstan and Georgia, aligning with rising inbound travel to these markets. In Astana, the Wyndham Residences Aqkol and Tor’re Astana, Trademark Collection mark a strong foothold for the brand in a region increasingly sought after for business, cultural exploration, and winter sports.
India: A Growing Hospitality Powerhouse
India continues to be a cornerstone of Wyndham’s long-term growth strategy. The launch of Ramada Encore by Wyndham Lucknow Airport showcases the brand’s interest in connecting with India’s growing urban centers and air travel gateways. In tourist hubs like Jim Corbett and Cox’s Bazar, Wyndham properties support eco-tourism and wildlife travel—segments gaining popularity among both domestic and international travelers.
The company is also investing in infrastructure that supports sustainable travel, with eco-conscious hotel designs and nature-integrated lodging experiences. In doing so, Wyndham positions itself to benefit from India’s emerging status as a top-tier global tourism destination.
Boosting Local Economies Through Hotel Development
Wyndham’s EMEA expansion brings more than rooms—it brings jobs, training, and supply chain opportunities to local communities. From hospitality roles in Cappadocia to management positions in Riyadh, the hotel group is actively investing in regional human capital.
Local partnerships also fuel economic uplift. In countries such as Georgia and Kazakhstan, Wyndham collaborates with small businesses to offer authentic local experiences, tours, and services, further embedding the brand within local tourism ecosystems.
Saudi Arabia and Portugal: Tapping Into High-Demand Markets
Wyndham’s recent entrance into the Saudi Arabian and Iberian markets is part of a broader effort to support fast-growing tourism economies. In Saudi Arabia, new hotels align with the Kingdom’s Vision 2030, which aims to diversify the economy through large-scale tourism development. Wyndham’s affordable Super 8 by Wyndham brand is especially popular among domestic and regional travelers seeking budget-friendly, reliable accommodations.
Meanwhile, new properties in Spain and Portugal extend Wyndham’s European footprint into two of the continent’s most visited tourism markets, offering more options to travelers in cities and beach destinations alike.
Technology and Franchise Empowerment Drive Growth
Central to Wyndham’s expansion is the Wyndham Advantage platform—a support suite for franchisees that includes marketing, digital tools, and revenue optimization services. Wyndham has invested approximately USD 350 million over six years in digital transformation, allowing properties to deliver better guest experiences and streamline operations.
This tech-forward approach appeals to franchise owners in competitive markets, giving Wyndham a distinctive edge in partner acquisition and retention across EMEA.
Sustainability and Experiential Tourism at the Core
Wyndham’s emphasis on sustainable tourism continues to influence where and how it expands. In destinations such as Jim Corbett National Park, Cox’s Bazar, and Denmark, Wyndham builds properties that blend into natural surroundings while incorporating energy-efficient systems and community-based tourism principles.
The chain is also tapping into interest in cultural and heritage travel—from wine tourism in Portugal to culinary tourism in Greece and art-focused stays in Germany. These experiences add depth to Wyndham’s offerings, encouraging longer guest stays and greater cultural engagement.
Looking Ahead: Wyndham’s Vision for EMEA
Wyndham’s robust expansion in the EMEA region demonstrates its long-term confidence in tourism’s rebound and evolution. With a flexible, franchise-led growth model and a portfolio that spans economy to luxury, Wyndham is uniquely positioned to meet the changing preferences of today’s travelers.
The company’s next phase of growth is expected to include further entries into North Africa, the Balkans, and emerging Eurasian markets, reinforcing its role as a global leader in hospitality.
Conclusion: A Transformative Force in Global Hospitality
Wyndham Hotels & Resorts is reshaping the tourism landscape across Europe, the Middle East, India, and Africa with its strategic expansion. By offering varied and sustainable accommodation experiences, investing in local economies, and strengthening franchise partnerships, Wyndham is setting a new benchmark for hospitality innovation.
As EMEA continues to evolve as a vital region for global travel, Wyndham’s presence ensures that travelers—whether leisure or business—have access to quality, affordable stays in some of the world’s most exciting destinations.
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