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  • IBTM Americas 2025 Boosts Mexico City as Global MICE Hub with Dominican Republic, Turkey & Peru in Spotlight
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IBTM Americas 2025 Boosts Mexico City as Global MICE Hub with Dominican Republic, Turkey & Peru in Spotlight

IBTM Americas 2025 in Mexico City drew 4,000+ professionals, spotlighting Dominican Republic, Mexico, USA, Turkey, and Peru as MICE power players.

IBTM Americas 2025 Boosts Mexico City

Mexico City – From August 20 to 21, 2025, Mexico City became the pulsating core of the MICE (Meetings, Incentives, Conferences, Exhibitions) industry in the Americas, as the highly anticipated IBTM Americas 2025 took place at Centro Citibanamex. The event welcomed over 4,000 industry professionals, including 500 hosted buyers and more than 3,000 trade visitors, while 450 exhibitors from 20 countries showcased their tourism and business offerings across a sprawling 16,000 m² exhibition floor.


International Hotspots Lead the Charge

Countries that truly stood out included:

  • Dominican Republic – Led by Tourism Minister David Collado and Ambassador Juan Bolívar Díaz, the delegation featured 29 companies from airlines, hotels, tour operators, and destination management. The delegation engaged with over 1,600 industry partners, showcasing the “Dominicana te sonríe” campaign and the brand-new Santo Domingo Convention Center.
  • Mexico (Host Nation) – Presented its cultural heritage and modern venues, positioning itself as a premier destination for global MICE gatherings.
  • United States – Showcased tailored corporate event experiences and international collaboration opportunities.
  • Turkey – Highlighted innovative incentive travel solutions, charting new possibilities for event organizers.
  • Peru – Presented its deep cultural heritage and modern facilities, positioning the country as a unique destination for international events.

Other active participants spanned a broad Latin American and Caribbean spectrum—Canada, Colombia, Argentina, Brazil, Panama, Costa Rica, Cuba, Guatemala, the Bahamas, and Puerto Rico—showcasing an inclusive and strategic regional presence.Travel And Tour World


Spotlight on Innovation & Sustainability

  • RX Trends Forum: An innovation-forward space addressing AI, sustainable practices, and inclusivity in the MICE industry.
  • Net Zero Heroes Initiative: A focal point for exhibitors to commit to eco-conscious practices, guiding the MICE sector toward sustainability.
  • Paintillio Mural Experience: An interactive artistic installation that invited attendees to co-create a vibrant mural inspired by Mexico City, boosting engagement and creativity.

Mexico City emerged not only as a meeting hub but as a platform for innovation, sustainability, and creative energy.


Why This Matters for Tourism

  • Elevated Global Exposure
    With diverse international participation and themed campaigns like “Dominicana te sonríe,” countries elevated their visibility and appeal as MICE destinations.
  • Economic Momentum
    The influx of hosted buyers and exhibitors drives hotel occupancy, transport usage, dining experiences, and local business opportunities—while generating long-term strategic partnerships.
  • Thought Leadership & Innovation
    The event reaffirmed Mexico City’s capacity to inspire industry transformation—showcasing how forward-looking ideas and networking can reshape global MICE narratives.

At a Glance

FeatureInsight
Attendance4,000+ professionals, 500 hosted buyers, 3,000+ trade visitors
Exhibitor Reach450 exhibitors from 20 countries
MICE PowerhousesStrong representation from Dominican Republic, Mexico, USA, Turkey, Peru
Sustainability FocusNet-Zero Heroes initiative, AI & inclusion via RX Trends Forum
Interactive EngagementPaintillio collaborative mural project

Final Thoughts

IBTM Americas 2025 reaffirmed Mexico City’s position as a cornerstone in the global MICE ecosystem. With countries like the Dominican Republic, Peru, and Turkey showcasing fresh offerings, the event demonstrated how vibrant collaboration, innovation, and sustainability are shaping the future of business tourism.

For tourism boards, event planners, and destination managers, the message is clear: Mexico City is a gateway to meaningful engagement, bold ideas, and strategic growth in the meetings and events landscape.

For more travel news like this, keep reading Global Travel Wire

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