Chicago has officially concluded its successful hosting of IPW 2025, the premier international inbound travel trade show in the United States, solidifying its reputation as a leading global destination. Organized by Choose Chicago in collaboration with the U.S. Travel Association, the event welcomed more than 5,000 tourism delegates from 64 countries at McCormick Place, the city’s iconic convention center.
The result: a monumental boost to Chicago’s global profile, with forecasts indicating billions in visitor spending, new tourism-related jobs, and a lasting economic ripple effect over the next three years.
A Pivotal Moment for Chicago’s Tourism Industry
IPW 2025 marked a major milestone for Chicago’s tourism ecosystem, offering a golden opportunity to highlight its diverse attractions, rich cultural offerings, and world-class hospitality. Far more than a trade show, the event served as a dynamic platform for travel professionals and media outlets to forge strategic partnerships, plan future itineraries, and experience Chicago’s one-of-a-kind offerings firsthand.
From immersive tours to unforgettable performances, Chicago’s tourism leaders pulled out all the stops to ensure that IPW delegates left with an indelible impression of the city’s charm and potential.
Projected Economic Windfall: Tourism as an Economic Engine
According to U.S. Travel and Rockport Analytics, IPW 2025 is expected to generate 10.9 million new international visitors to the United States over the next three years. This surge in inbound travel is projected to bring in $26.1 billion in visitor spending, support 63,000 American jobs annually, and contribute $3.3 billion in federal, state, and local tax revenues.
Chicago stands to benefit immensely. With its successful hosting of IPW, the city is poised to attract a significant share of international travelers, strengthening the economic contribution of its tourism sector across accommodations, dining, entertainment, transportation, and retail.
An Unforgettable Showcase of Chicago’s Cultural Depth
Choose Chicago and its partners delivered an extraordinary experience for IPW attendees by curating a series of exclusive cultural showcases, culinary adventures, and heritage tours that painted a vivid portrait of the city’s identity.
Key highlights included:
- A Press Brunch at Wrigley Field, where the historic charm of the stadium was on full display.
- House Party 2.0 Opening Night at the Field Museum, blending entertainment with natural history.
- Specialized tours celebrating Chicago’s LGBTQ+ history, legendary blues music scene, and culinary hotspots.
Delegates were also encouraged to explore world-renowned institutions like the Art Institute of Chicago, Shedd Aquarium, and the Museum of Science and Industry, alongside a stroll down the Magnificent Mile, one of the nation’s premier shopping destinations.
Strategic Branding and Leadership Endorsement
The city’s new tourism campaign, “Never Done. Never Outdone,” was unveiled during IPW as a reflection of Chicago’s evolving identity and enduring appeal. Endorsed by Governor J.B. Pritzker and Mayor Brandon Johnson, the campaign emphasizes Chicago’s spirit of reinvention, diversity, and innovation.
Kristen Reynolds, President and CEO of Choose Chicago, praised the city’s collaborative spirit, stating:
“I’m immensely proud of Chicago’s tourism community for making IPW 2025 a truly show-stopping event—and the best IPW ever.”
Her remarks reflect the success of months of strategic planning, coordination, and community involvement to present Chicago as a vibrant and welcoming destination.
National and International Recognition
Geoff Freeman, President and CEO of the U.S. Travel Association, emphasized the broader significance of IPW, calling it a “global statement about America’s readiness to welcome the world.” He applauded Chicago’s role in showcasing the strength of the U.S. tourism industry and praised the city’s creativity, culture, and hospitality.
This praise was echoed in international media coverage, with major outlets spotlighting Chicago’s dynamic presence throughout the trade show. The global visibility generated by IPW is already translating into increased interest in the city for both leisure and business travel.
A Lasting Legacy for Chicago’s Tourism Future
Beyond its immediate economic boost, IPW 2025 has created long-term value for Chicago’s tourism sector. New partnerships formed during the event are expected to yield fresh travel itineraries, collaborative promotions, and group travel opportunities from regions such as Europe, Asia, and South America.
Additionally, the city’s tourism operators now have direct access to hundreds of international travel buyers and media outlets, allowing for continued engagement and future campaign amplification.
The success of IPW has reaffirmed Chicago’s status as a gateway city to the U.S.—not only for its infrastructure and transportation links but also for its cultural richness, iconic skyline, and community-driven spirit.
Looking Forward: Building on IPW Momentum
Chicago is set to continue capitalizing on the momentum generated by IPW 2025. Future initiatives by Choose Chicago will focus on targeted marketing, tourism diversification, and expanding international air connectivity. With renewed energy and global attention, the city is committed to maintaining its upward trajectory in the travel industry.
As the tourism world looks for destinations that offer more than just sightseeing, Chicago stands ready to deliver immersive experiences, inclusive communities, and unmatched authenticity. From its jazz clubs to its modern art galleries, from deep-dish pizza to river cruises, Chicago offers a travel narrative that is as bold and inviting as the city itself.
Conclusion
IPW 2025 has propelled Chicago into the global tourism spotlight, opening doors to vast opportunities for international travel and economic growth. By combining strategic leadership, cultural depth, and a passion for hospitality, the city has positioned itself as a true tourism powerhouse—one that’s never done, and never outdone.
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