Hospitality Industry Adapts to Generative Technology as Marriott International Deploys Proprietary Conversational Search Engine
The global lodging and destination management sector is experiencing a significant operational shift as artificial intelligence redefines how consumers explore international itineraries. Marriott International has formally initiated the beta rollout of Ask Bonvoy, a conversational search platform built directly into its native digital distribution channels. Utilizing natural language processing, the interface allows travelers to navigate […]