Visit Iceland’s AI Knittakers Turn Meeting Fatigue Into Travel Inspiration
Visit Iceland is turning online meeting fatigue into an invitation to discover Icelandic craft, communities and a slower pace of life. Its Authentic Icelandic Knittakers campaign replaces automated meeting assistants with residents who join video calls and knit while listening. Developed with creative agencies M+C Saatchi North America and Peel, the initiative playfully gives the