Tourism businesses across Africa face a growing digital visibility challenge as artificial intelligence changes how younger travellers discover and book holidays. Industry findings available in September 2026 indicate that 72% of Generation Z travellers use AI during trip planning. This shift has major implications for independent hotels, safari camps and tour operators across Kenya, Rwanda
IHG Hotels & Resorts is strengthening its engagement with younger travellers across Greater China through esports partnerships, student accommodation discounts and curated destination itineraries designed around experiences, affordability and digital convenience. The hospitality group is targeting a Gen Z market of more than 230 million consumers whose travel decisions increasingly reflect personal interests, friendships, cultural
Asia’s tourism industry is undergoing a major transformation as anime tourism rapidly evolves into one of the region’s most powerful youth-driven travel trends. Millions of Gen Z and Millennial travelers are now planning international trips centered around anime pilgrimages, comic conventions, cosplay festivals and immersive pop culture experiences across Japan, Hong Kong, South Korea and
