Cheval Collection Wins Top GHA Honour as Cross-Brand Loyalty Success Reshapes Global Luxury Travel
Cheval Collection has strengthened its position in international luxury hospitality after securing the Best Cross-Brand Contribution title at the 2026 Global Hotel Alliance Awards, recognising strong loyalty engagement and cross-brand performance within the GHA DISCOVERY ecosystem. The achievement highlights the growing influence of loyalty programmes across independent hospitality brands as travellers increasingly expect rewards, recognition […]
