Global Hotel Alliance |

Cheval Collection Wins Top GHA Honour as Cross-Brand Loyalty Success Reshapes Global Luxury Travel

Martina / July 23, 2026

Cheval Collection has strengthened its position in international luxury hospitality after securing the Best Cross-Brand Contribution title at the 2026 Global Hotel Alliance Awards, recognising strong loyalty engagement and cross-brand performance within the GHA DISCOVERY ecosystem. The achievement highlights the growing influence of loyalty programmes across independent hospitality brands as travellers increasingly expect rewards, recognition […]

Global Hotel Alliance Enhances GHA DISCOVERY Loyalty Programme with City Unscripted Partnership

Ruby / July 2, 2026

The Global Hotel Alliance (GHA), recognized as the world’s largest alliance of independent hotel brands, has officially announced a strategic expansion of its GHA DISCOVERY loyalty programme. Through a new partnership with City Unscripted, the alliance is significantly enhancing its “Live Local” concept by introducing an entirely new category to its experiential portfolio: Local City

Global Travel News, Hotel News

Global Travel Rewards Expand as Abu Dhabi’s Story Hospitality Integrates with the Global Hotel Alliance Ecosystem

Ruby / June 9, 2026

Abu Dhabi-based Story Hospitality joins Global Hotel Alliance, expanding international hotel loyalty programs and rewards across a network of 1,000 properties.