IHG Targets 230 Million Gen Z Travellers in Greater China with KPL Esports, Student Discounts and Curated Hotel Journeys
IHG Hotels & Resorts is strengthening its engagement with younger travellers across Greater China through esports partnerships, student accommodation discounts and curated destination itineraries designed around experiences, affordability and digital convenience. The hospitality group is targeting a Gen Z market of more than 230 million consumers whose travel decisions increasingly reflect personal interests, friendships, cultural […]