Gross National Happiness Rules: Bhutan Enforces Value-Driven Strategy for Sustainable Global Tourism
The Kingdom of Bhutan continues to expand its signature “high-value, low-volume” framework, presenting a national model for sustainable destination management. By embedding Gross National Happiness principles directly into public policy, the Department of Tourism and national government authorities manage visitor numbers to fund social development while protecting fragile Himalayan ecosystems. Rather than measuring national growth […]