AI in Travel Takes Centre Stage as Hotels Rethink Digital Operations
Artificial intelligence has become a central topic at HEDNA 2026, bringing hotel distribution, payments and traveller interactions into one expanding conversation. Discussions now encompass security, identification, pricing, marketing and content production, reflecting the technology’s potential reach across tourism operations. Alfredo Stefani, Director of Partnerships at Voxel, an Amadeus Group company, described a substantial change in