Luxury and Lifestyle Growth: Hyatt Introduces Unscripted Brand to Riyadh with Milestone Saudi Franchise Deals
International hospitality group Hyatt Hotels Corporation has officially entered into its first franchise agreements in the Kingdom of Saudi Arabia, bringing its boutique-driven Unscripted by Hyatt brand to the Middle East for the very first time. The milestone arrangement, finalized via a Hyatt affiliate in partnership with hotel owner Artal Company Hotel and regional operator