Ireland Cross-Border Tourism Gets €1 Billion Boost to Expand Regional Exploration
Ireland cross-border tourism is entering a transformative phase following the showcase of a landmark €1 billion infrastructure and destination development program aimed at encouraging international visitors to venture well beyond traditional urban gateways. Presented by Tourism Ireland during World Travel Market London—held at ExCeL London from November 3 to 5, 2026—the multi-year investment package channels