Accor Targets Saudi Secondary Cities as Midscale Hotels Unlock New Growth Frontier
Accor is widening its Saudi Arabia growth strategy beyond luxury hospitality as secondary cities create new opportunities for midscale and economy hotels. The shift reflects an increasingly diverse Saudi accommodation market. While Riyadh, Jeddah and Makkah remain major development centres, emerging cities are attracting greater investor interest as tourism, business travel and domestic mobility expand […]
