Japan Hotel Market Shifts as Regional Stays Gain Share Despite Visitor Decline
Japan’s hotel market is showing divergent trends, with falling national arrivals contrasting with record results from several overseas markets. Preliminary August 2026 figures recorded 3,098,900 international arrivals, down 9.6% annually, while 14 source markets achieved August records. Accommodation figures also weakened, with August guest nights falling 6.7% to 62.68 million. Separately, regional areas increased their