Saudi Tourism Authority |

The Power of Place: Crafting Unforgettable Journeys and Transforming Global Tourism

The global travel sector is witnessing a profound transition toward immersive, narrative-driven exploration where destinations are defined not merely by static geography, but by the depth and originality of their visitor experiences. At the international Experience Hub forum, the Saudi Tourism Authority led a landmark industry assembly titled The Power of Place: Creating Experiences Worth

Saudi Tourism Authority Partners with Mastercard to Drive Global Visitor Growth

Ruby / August 2, 2026

Data-Driven Tourism Intelligence Powers Strategic Marketing Across Key Markets The Saudi Tourism Authority has established a strategic partnership with global financial technology leader Mastercard through a comprehensive Memorandum of Understanding designed to elevate Saudi Arabia’s international tourism profile. The strategic tie-up focuses on launching joint marketing campaigns and targeted promotional initiatives aimed at drawing international