K-pop Wave Powers AI-Driven New Concepts as Booking.com Focuses Korea

As the global popularity of K-pop, K-dramas, and Korean cuisine (K-food) continues to grow, South Korea is rapidly emerging as one of the world’s top cultural tourism destinations. Capitalizing on this momentum, Booking.com, a global leader in digital travel services, has unveiled a new wave of AI-powered innovations to deliver hyper-personalized travel experiences tailored to […]