Shurooq |

Sharjah Partners with Minor Hotels to Transform Seven Boutique Retreats into a Global Sustainable Luxury Network

Martina / July 6, 2026

The Sharjah Investment and Development Authority has appointed Minor Hotels to manage the Sharjah Collection, creating a major new alliance designed to strengthen the emirate’s position in sustainable, heritage-led and experience-focused luxury tourism. The agreement covers seven distinctive retreats spread across Sharjah’s desert, coastal, mountain and heritage landscapes. Through the partnership, Minor Hotels will bring

Sharjah Tourism Gains Momentum as Shurooq and Minor Hotels Unite to Expand Seven Eco-Luxury Retreats

Sharjah is strengthening its position in the Middle East’s cultural and eco-tourism market through a strategic partnership between the Sharjah Investment and Development Authority, known as Shurooq, and international hospitality operator Minor Hotels. The agreement brings the seven-property Sharjah Collection under the operational expertise and global commercial systems of Minor Hotels while preserving the portfolio’s