Shurooq |

Sharjah Partners with Minor Hotels to Transform Seven Boutique Retreats into a Global Sustainable Luxury Network

Martina / July 6, 2026

The Sharjah Investment and Development Authority has appointed Minor Hotels to manage the Sharjah Collection, creating a major new alliance designed to strengthen the emirate’s position in sustainable, heritage-led and experience-focused luxury tourism. The agreement covers seven distinctive retreats spread across Sharjah’s desert, coastal, mountain and heritage landscapes. Through the partnership, Minor Hotels will bring […]

Sharjah Tourism Gains Momentum as Shurooq and Minor Hotels Unite to Expand Seven Eco-Luxury Retreats

Sharjah is strengthening its position in the Middle East’s cultural and eco-tourism market through a strategic partnership between the Sharjah Investment and Development Authority, known as Shurooq, and international hospitality operator Minor Hotels. The agreement brings the seven-property Sharjah Collection under the operational expertise and global commercial systems of Minor Hotels while preserving the portfolio’s