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Wisconsin Sets New Tourism Records in 2024 with $25.8 Billion Economic Impact and 114.4 Million Visits

MADISON, Wis. – June 2025: Wisconsin’s tourism industry has reached historic heights, setting new records for both economic impact and total visits in 2024, according to figures released by the Wisconsin Department of Tourism. Governor Tony Evers announced the milestone achievement, highlighting tourism’s growing role in strengthening the state’s economy and enriching local communities. The state generated $25.8 billion in […]